東華大學圖書館 |

Language: English

回圖書館首頁

手機版館藏查詢

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Advertising principles : = choice, c...

~

Katz, Helen E.

Linked to FindBook

Google Book

Amazon

博客來

Advertising principles : = choice, challenge, change /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising principles :/ Bruce G. Vanden Bergh, Helen Katz.
Reminder of title:	choice, challenge, change /
Author:	Vanden Bergh, Bruce G.
other author:	Katz, Helen E.
Published:	Lincolnwood, Ill. :NTC Business Books, : c1999.,
Description:	xxii, 582 p. :ill. (some col.) ;29 cm.
Subject:	Advertising. -
ISBN:	0844229903 (hbk.)

Advertising principles : = choice, challenge, change /
Vanden Bergh, Bruce G.

Advertising principles :choice, challenge, change /Bruce G. Vanden Bergh, Helen Katz. - Lincolnwood, Ill. :NTC Business Books,c1999. - xxii, 582 p. :ill. (some col.) ;29 cm.

Includes bibliographical references (p. 543-550) and indexes.

ISBN: 0844229903 (hbk.)

LCCN: 99193789Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .V28 1999

Advertising principles : = choice, challenge, change /
LDR:00549pam a2200157 a 45 001 713444
005 20071019
008 070313s1999 ilua b 001 0 eng
010 $a 99193789
020 $a 0844229903 (hbk.)
035 $a FN95T0193
040 $a FCoaB $c FCoaB $d NcGU $d DLC
050 0 4 $a HF5823 $b .V28 1999
100 $a Vanden Bergh, Bruce G. $3 781440
245 1 0 $a Advertising principles : $b choice, challenge, change / $c Bruce G. Vanden Bergh, Helen Katz.
260 $a Lincolnwood, Ill. : $c c1999. $b NTC Business Books,
300 $a xxii, 582 p. : $b ill. (some col.) ; $c 29 cm.
504 $a Includes bibliographical references (p. 543-550) and indexes.
650 $a Advertising. $3 570176
700 $a Katz, Helen E. $3 781439

based on 0 review(s)

Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

W0054474

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5823 V28 1999

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login