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One-to-one Web marketing : = build a...

Kania, Deborah, (1963-.)

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One-to-one Web marketing : = build a relationship marketing strategy one customer at a time /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	One-to-one Web marketing :/ Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.
Reminder of title:	build a relationship marketing strategy one customer at a time /
Author:	Allen, Cliff,
other author:	Kania, Deborah,
Published:	New York :Wiley, : c2001.,
Description:	xv, 351 p. :ill. ;24 cm. +1 computer optical disc (4 3/4 in.).
Notes:	"Wiley computer publishing".
Subject:	Internet advertising. -
Online resource:	http://www.loc.gov/catdir/toc/onix07/00068488.htmlhttp://www.loc.gov/catdir/toc/onix07/00068488.html
Online resource:	http://www.loc.gov/catdir/description/wiley035/00068488.htmlhttp://www.loc.gov/catdir/description/wiley035/00068488.html
ISBN:	0471404004 (pbk.)

One-to-one Web marketing : = build a relationship marketing strategy one customer at a time /
Allen, Cliff,1948-.

One-to-one Web marketing :build a relationship marketing strategy one customer at a time /Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke. - 2nd ed. - New York :Wiley,c2001. - xv, 351 p. :ill. ;24 cm. +1 computer optical disc (4 3/4 in.).

"Wiley computer publishing".

System requirements for computer disc: PC, Macintosh, Unix/Linux.

ISBN: 0471404004 (pbk.)

LCCN: 00068488Subjects--Topical Terms:

539584
Internet advertising.

LC Class. No.: HF5415.1265 / .A419 2001

Dewey Class. No.: 658.8/4

One-to-one Web marketing : = build a relationship marketing strategy one customer at a time /
LDR:01211pam a2200241 a 45 001 713440
005 20071019
008 070313s2001 nyua 001 0 eng
010 $a 00068488
020 $a 0471404004 (pbk.)
035 $a FN95T0189
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.1265 $b .A419 2001
082 0 0 $a 658.8/4 $2 21
100 $a Allen, Cliff, $d 1948-. $3 781435
245 1 0 $a One-to-one Web marketing : $b build a relationship marketing strategy one customer at a time / $c Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.
250 $a 2nd ed.
260 $a New York : $c c2001. $b Wiley,
300 $a xv, 351 p. : $b ill. ; $c 24 cm. + $e 1 computer optical disc (4 3/4 in.).
500 $a "Wiley computer publishing".
500 $a Includes index.
500 $a Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
538 $a System requirements for computer disc: PC, Macintosh, Unix/Linux.
650 $a Internet advertising. $3 539584
650 $a Internet marketing. $3 570186
650 $a Market segmentation. $2 lcstt $3 591840
650 $a Web sites $x Design. $3 532537
700 $a Kania, Deborah, $d 1963-. $3 781432
700 $a Yaeckel, Beth. $3 781433
700 $a Allen, Cliff, $d 1948- $t Internet world guide to one-to-one Web marketing. $3 781434
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix07/00068488.html $z http://www.loc.gov/catdir/toc/onix07/00068488.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley035/00068488.html $z http://www.loc.gov/catdir/description/wiley035/00068488.html