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Advertising : = principles & practice /

~

Burnett, John, (1944-.)

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Advertising : = principles & practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising :/ William Wells, John Burnett, Sandra Moriarty.
其他題名:	principles & practice /
作者:	Wells, William,
其他作者:	Burnett, John,
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c2003.,
面頁冊數:	xxxii, 599 p. :col. ill. ;28 cm.
標題:	Advertising. -
ISBN:	0131202065 (pbk. : international ed.)

Advertising : = principles & practice /
Wells, William,1926-.

Advertising :principles & practice /William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - xxxii, 599 p. :col. ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 0131202065 (pbk. : international ed.)

LCCN: 2002021433Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .W455 2003

Dewey Class. No.: 659.1

Advertising : = principles & practice /
LDR:00593pam a2200181 a 45 001 713414
005 20071022
008 070313s2003 njua b 001 0 eng
010 $a 2002021433
020 $a 0131202065 (pbk. : international ed.)
035 $a FN95T0139
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .W455 2003
082 0 0 $a 659.1 $2 21
100 $a Wells, William, $d 1926-. $3 781410
245 1 0 $a Advertising : $b principles & practice / $c William Wells, John Burnett, Sandra Moriarty.
250 $a 6th ed.
260 $a Upper Saddle River, N.J. : $c c2003. $b Prentice Hall,
300 $a xxxii, 599 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising. $3 570176
700 $a Burnett, John, $d 1944-. $3 781408
700 $a Moriarty, Sandra E. $q (Sandra Ernst). $3 781409

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W0054441

六樓西文書區HC-Z(6F Western Language Books)

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HF5823 W455 2003

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