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Advertising and integrated brand pro...
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Allen, Chris T.
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Advertising and integrated brand promotion /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
remainder title:
Advertising & integrated brand promotion.
Author:
O'Guinn, Thomas C.
other author:
Allen, Chris T.
Published:
Mason, Ohio :Thomson/South-Western, : c2006.,
Description:
xlviii, 781 p. :col. ill. ;28 cm.
Subject:
Advertising media planning. -
ISBN:
0324289561 (pkg.)
Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion /
Advertising & integrated brand promotion.Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio :Thomson/South-Western,c2006. - xlviii, 781 p. :col. ill. ;28 cm.
Includes bibliographical references and index.
ISBN: 0324289561 (pkg.)Subjects--Topical Terms:
605923
Advertising media planning.
Advertising and integrated brand promotion /
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Advertising and integrated brand promotion /
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Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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Advertising & integrated brand promotion.
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4th ed.
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Mason, Ohio :
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c2006.
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Thomson/South-Western,
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xlviii, 781 p. :
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col. ill. ;
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28 cm.
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Includes bibliographical references and index.
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Advertising media planning.
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605923
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Advertising.
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Allen, Chris T.
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Semenik, Richard J.
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738436
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
3 records • Pages 1 •
1
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W0054388
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5821 O34 2006
一般使用(Normal)
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0
Reserve
GW0013288
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5821 O34 2006
一般使用(Normal)
On shelf
0
Reserve
GW0013289
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5821 O34 2006
一般使用(Normal)
On shelf
0
Reserve
3 records • Pages 1 •
1
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