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Marketing : = best practices /

~

Czinkota, Michael R.

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Marketing : = best practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ Michael R. Czinkota ... [et al.].
Reminder of title:	best practices /
other author:	Czinkota, Michael R.
Published:	Fort Worth :Dryden, : c2000.,
Description:	xxvii, 657 p. :ill. ;29 cm.
Series:	The Dryden Press series in marketing.
Subject:	Marketing. -
ISBN:	0030211093 (hbk.)

Marketing : = best practices /
Marketing :best practices /Michael R. Czinkota ... [et al.]. - Fort Worth :Dryden,c2000. - xxvii, 657 p. :ill. ;29 cm. - The Dryden Press series in marketing..

Includes bibliographical references and indexes.

ISBN: 0030211093 (hbk.)

LCCN: 00708858

Nat. Bib. No.: GB99-70629Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M297453 2000

Dewey Class. No.: 658.8

Marketing : = best practices /
LDR:00599pam a2200193 a 45 001 713355
005 20070807
008 070313s2000 txua b 001 0 eng
010 $a 00708858
015 $a GB99-70629
020 $a 0030211093 (hbk.)
035 $a FN95T0054
040 $a UKM $c UKM $d EYE $d DLC
050 0 0 $a HF5415 $b .M297453 2000
082 0 0 $a 658.8 $2 21
245 0 0 $a Marketing : $b best practices / $c Michael R. Czinkota ... [et al.].
260 $a Fort Worth : $c c2000. $b Dryden,
300 $a xxvii, 657 p. : $b ill. ; $c 29 cm.
440 4 $a The Dryden Press series in marketing.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
700 $a Czinkota, Michael R. $3 656758

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W0054378

六樓西文書區HC-Z(6F Western Language Books)

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HF5415 M297453 2000

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1 records • Pages 1 •
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