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The secrets of word-of-mouth marketi...

Silverman, George, (1942-.)

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The secrets of word-of-mouth marketing : = how to trigger exponential sales through runaway word of mouth /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The secrets of word-of-mouth marketing :/ by George Silverman.
Reminder of title:	how to trigger exponential sales through runaway word of mouth /
Author:	Silverman, George,
Published:	New York :AMACOM, : 2001.,
Description:	xii, 258 p. ;23 cm.
Notes:	Includes index.
Subject:	Marketing. -
ISBN:	0814470726 (pbk.) :

The secrets of word-of-mouth marketing : = how to trigger exponential sales through runaway word of mouth /
Silverman, George,1942-.

The secrets of word-of-mouth marketing :how to trigger exponential sales through runaway word of mouth /by George Silverman. - New York :AMACOM,2001. - xii, 258 p. ;23 cm.

Includes index.

ISBN: 0814470726 (pbk.) :US17.95

LCCN: 00067635Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5827.95 / .S56 2001

Dewey Class. No.: 658.8

The secrets of word-of-mouth marketing : = how to trigger exponential sales through runaway word of mouth /
LDR:00541pam a2200169 a 45 001 712788
005 20070315
008 070313s2001 nyu 001 0 eng
010 $a 00067635
020 $a 0814470726 (pbk.) : $c US17.95
035 $a IB95T0909
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5827.95 $b .S56 2001
082 0 0 $a 658.8 $2 21
100 $a Silverman, George, $d 1942-. $3 779983
245 1 4 $a The secrets of word-of-mouth marketing : $b how to trigger exponential sales through runaway word of mouth / $c by George Silverman.
260 $a New York : $c 2001. $b AMACOM,
300 $a xii, 258 p. ; $c 23 cm.
500 $a Includes index.
650 $a Marketing. $3 536353
650 $a Word-of-mouth advertising. $3 779984