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Tough calls : = AT&T and the hard le...

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Martin, Dick, (1946-.)

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Tough calls : = AT&T and the hard lessons learned from the telecom wars /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Tough calls :/ Dick Martin.
Reminder of title:	AT&T and the hard lessons learned from the telecom wars /
Author:	Martin, Dick,
Published:	New York :AMACOM, : c2005.,
Description:	viii, 294 p. ;24 cm.
[NT 15003449]:	Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Subject:	Telecommunication - History. - United States -
Online resource:	http://www.loc.gov/catdir/toc/ecip0421/2004018451.htmlhttp://www.loc.gov/catdir/toc/ecip0421/2004018451.html
ISBN:	0814472435 :

Tough calls : = AT&T and the hard lessons learned from the telecom wars /
Martin, Dick,1946-.

Tough calls :AT&T and the hard lessons learned from the telecom wars /Dick Martin. - New York :AMACOM,c2005. - viii, 294 p. ;24 cm.

Includes bibliographical references (p. [273]-286) and index.

Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.

ISBN: 0814472435 :US24.95

LCCN: 2004018451Subjects--Topical Terms:

583880
Telecommunication
--History.--United States

LC Class. No.: HE8846.A55 / M37 2005

Dewey Class. No.: 384/.06573

Tough calls : = AT&T and the hard lessons learned from the telecom wars /
LDR:01296pam a2200193 a 45 001 712570
005 20070319
008 070313s2005 nyu b 001 0 eng
010 $a 2004018451
020 $a 0814472435 : $c US24.95
035 $a IB95T0657
040 $a DLC $c DLC $d DLC
050 0 0 $a HE8846.A55 $b M37 2005
082 0 0 $a 384/.06573 $2 22
100 $a Martin, Dick, $d 1946-. $3 779699
245 1 0 $a Tough calls : $b AT&T and the hard lessons learned from the telecom wars / $c Dick Martin.
260 $a New York : $c c2005. $b AMACOM,
300 $a viii, 294 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [273]-286) and index.
505 0 $a Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
650 $a Telecommunication $z United States $x History. $3 583880
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0421/2004018451.html $z http://www.loc.gov/catdir/toc/ecip0421/2004018451.html

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六樓西文書區HC-Z(6F Western Language Books)

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HE8846.A55 M37 2005

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