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The Qualcomm equation : = how a fled...

Mock, Dave.

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The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Qualcomm equation :/ Dave Mock.
Reminder of title:	how a fledgling Telecom company forged a new path to big profits and market dominance /
Author:	Mock, Dave.
Published:	New York :AMACOM American Management Association, : c2005.,
Description:	xx, 266 p. :ill. ;24 cm.
[NT 15003449]:	Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
Subject:	Code division multiple access. -
Online resource:	http://www.loc.gov/catdir/toc/ecip051/2004022296.htmlhttp://www.loc.gov/catdir/toc/ecip051/2004022296.html
ISBN:	0814408184 (hbk.) :

The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /
Mock, Dave.

The Qualcomm equation :how a fledgling Telecom company forged a new path to big profits and market dominance /Dave Mock. - New York :AMACOM American Management Association,c2005. - xx, 266 p. :ill. ;24 cm.

Includes bibliographical references (p. [251]-258) and index.

Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.

ISBN: 0814408184 (hbk.) :US25.00

LCCN: 2004022296Subjects--Topical Terms:

599927
Code division multiple access.

LC Class. No.: HE7797.Q35 / M6 2005

Dewey Class. No.: 338.7/62138456

The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /
LDR:02268pam a2200193 a 45 001 712557
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008 070313s2005 nyua b 001 0 eng
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020 $a 0814408184 (hbk.) : $c US25.00
035 $a IB95T0643
040 $a DLC $c DLC $d DLC
050 0 0 $a HE7797.Q35 $b M6 2005
082 0 0 $a 338.7/62138456 $2 22
100 $a Mock, Dave. $3 779683
245 1 4 $a The Qualcomm equation : $b how a fledgling Telecom company forged a new path to big profits and market dominance / $c Dave Mock.
260 $a New York : $c c2005. $b AMACOM American Management Association,
300 $a xx, 266 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [251]-258) and index.
505 0 $a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
650 $a Code division multiple access. $3 599927
650 $a Spread spectrum communications. $3 606845
650 $a Telecommunication. $3 530527
650 $a Wireless communication systems. $3 567106
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip051/2004022296.html $z http://www.loc.gov/catdir/toc/ecip051/2004022296.html