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The Qualcomm equation : = how a fled...

Mock, Dave.

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The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Qualcomm equation :/ Dave Mock.
其他題名:	how a fledgling Telecom company forged a new path to big profits and market dominance /
作者:	Mock, Dave.
出版者:	New York :AMACOM American Management Association, : c2005.,
面頁冊數:	xx, 266 p. :ill. ;24 cm.
內容註:	Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
標題:	Code division multiple access. -
電子資源:	http://www.loc.gov/catdir/toc/ecip051/2004022296.htmlhttp://www.loc.gov/catdir/toc/ecip051/2004022296.html
ISBN:	0814408184 (hbk.) :

The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /
Mock, Dave.

The Qualcomm equation :how a fledgling Telecom company forged a new path to big profits and market dominance /Dave Mock. - New York :AMACOM American Management Association,c2005. - xx, 266 p. :ill. ;24 cm.

Includes bibliographical references (p. [251]-258) and index.

Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.

ISBN: 0814408184 (hbk.) :US25.00

LCCN: 2004022296Subjects--Topical Terms:

599927
Code division multiple access.

LC Class. No.: HE7797.Q35 / M6 2005

Dewey Class. No.: 338.7/62138456

The Qualcomm equation : = how a fledgling Telecom company forged a new path to big profits and market dominance /
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300 $a xx, 266 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [251]-258) and index.
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