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The loyalty advantage : = essential ...

Durkin, Dianne M., (1947-.)

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The loyalty advantage : = essential steps to energize your company, your customers, your brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The loyalty advantage :/ Dianne M. Durkin.
Reminder of title:	essential steps to energize your company, your customers, your brand /
Author:	Durkin, Dianne M.,
Published:	New York :AMACOM, American Management Association, : 2005.,
Description:	ix, 229 p. ;24 cm.
[NT 15003449]:	Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
Subject:	Employee loyalty. -
Online resource:	http://www.loc.gov/catdir/toc/ecip055/2004030979.htmlhttp://www.loc.gov/catdir/toc/ecip055/2004030979.html
ISBN:	0814408176 (hbk.) :

The loyalty advantage : = essential steps to energize your company, your customers, your brand /
Durkin, Dianne M.,1947-.

The loyalty advantage :essential steps to energize your company, your customers, your brand /Dianne M. Durkin. - New York :AMACOM, American Management Association,2005. - ix, 229 p. ;24 cm.

Includes bibliographical references (p. 201-219) and index.

Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.

ISBN: 0814408176 (hbk.) :US24.95

LCCN: 2004030979Subjects--Topical Terms:

729883
Employee loyalty.

LC Class. No.: HF5549.5.M63 / D87 2005

Dewey Class. No.: 658.3/14

The loyalty advantage : = essential steps to energize your company, your customers, your brand /
LDR:01640pam a2200193 a 45 001 712547
005 20070319
008 070313s2005 nyu b 001 0 eng
010 $a 2004030979
020 $a 0814408176 (hbk.) : $c US24.95
035 $a IB95T0633
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5549.5.M63 $b D87 2005
082 0 0 $a 658.3/14 $2 22
100 $a Durkin, Dianne M., $d 1947-. $3 779664
245 1 4 $a The loyalty advantage : $b essential steps to energize your company, your customers, your brand / $c Dianne M. Durkin.
260 $a New York : $c 2005. $b AMACOM, American Management Association,
300 $a ix, 229 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 201-219) and index.
505 0 $a Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
650 $a Employee loyalty. $3 729883
650 $a Employee motivation. $3 539334
650 $a Interpersonal communication. $3 523686
650 $a Organizational commitment. $3 727503
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip055/2004030979.html $z http://www.loc.gov/catdir/toc/ecip055/2004030979.html