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The Internet strategy handbook : = l...
~
Cronin, Mary J.
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The Internet strategy handbook : = lessons from the new frontier of business /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The Internet strategy handbook :/ edited by Mary J. Cronin.
Reminder of title:
lessons from the new frontier of business /
other author:
Cronin, Mary J.
Published:
Boston, Mass. :Harvard Business School Press, : c1996.,
Description:
xi, 296 p. :ill. ;25 cm.
[NT 15003449]:
The Internet as a competitive business resource / Mary J. Cronin -- Digital Equipment Corporation : creating new businesses / Russ Jones -- Dow Jones : business information services on the Internet/ Gregory P. Gerdy -- Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Lockheed Martin : integrating information resources / Steve L. Swenson -- Millipore : marketing products to the global desktop/ Thomas Anderson -- Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Measuring the value of the Internet for business / Joel H. Maloff -- Productivity, policy, and Internet training issues/ Marian Bremer -- Emerging platforms for commerce over the Internet/ Gail Grant -- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations.
Subject:
Business enterprises - Computer networks. -
ISBN:
0875846319 :
The Internet strategy handbook : = lessons from the new frontier of business /
The Internet strategy handbook :
lessons from the new frontier of business /edited by Mary J. Cronin. - Boston, Mass. :Harvard Business School Press,c1996. - xi, 296 p. :ill. ;25 cm.
Includes bibliographical references and index.
The Internet as a competitive business resource / Mary J. Cronin -- Digital Equipment Corporation : creating new businesses / Russ Jones -- Dow Jones : business information services on the Internet/ Gregory P. Gerdy -- Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Lockheed Martin : integrating information resources / Steve L. Swenson -- Millipore : marketing products to the global desktop/ Thomas Anderson -- Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Measuring the value of the Internet for business / Joel H. Maloff -- Productivity, policy, and Internet training issues/ Marian Bremer -- Emerging platforms for commerce over the Internet/ Gail Grant -- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations.
ISBN: 0875846319 :US39.95
LCCN: 95019698Subjects--Topical Terms:
712469
Business enterprises
--Computer networks.
LC Class. No.: HD30.37 / .I57 1996
Dewey Class. No.: 025.06/658
The Internet strategy handbook : = lessons from the new frontier of business /
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based on 0 review(s)
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ALL
六樓西文書區HC-Z(6F Western Language Books)
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Volume Number:
Items
1 records • Pages 1 •
1
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W0053769
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HD30.37 I57 1996
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