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The Internet strategy handbook : = l...

Cronin, Mary J.

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The Internet strategy handbook : = lessons from the new frontier of business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Internet strategy handbook :/ edited by Mary J. Cronin.
其他題名:	lessons from the new frontier of business /
其他作者:	Cronin, Mary J.
出版者:	Boston, Mass. :Harvard Business School Press, : c1996.,
面頁冊數:	xi, 296 p. :ill. ;25 cm.
內容註:	The Internet as a competitive business resource / Mary J. Cronin -- Digital Equipment Corporation : creating new businesses / Russ Jones -- Dow Jones : business information services on the Internet/ Gregory P. Gerdy -- Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Lockheed Martin : integrating information resources / Steve L. Swenson -- Millipore : marketing products to the global desktop/ Thomas Anderson -- Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Measuring the value of the Internet for business / Joel H. Maloff -- Productivity, policy, and Internet training issues/ Marian Bremer -- Emerging platforms for commerce over the Internet/ Gail Grant -- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations.
標題:	Business enterprises - Computer networks. -
ISBN:	0875846319 :

The Internet strategy handbook : = lessons from the new frontier of business /
The Internet strategy handbook :lessons from the new frontier of business /edited by Mary J. Cronin. - Boston, Mass. :Harvard Business School Press,c1996. - xi, 296 p. :ill. ;25 cm.

Includes bibliographical references and index.

The Internet as a competitive business resource / Mary J. Cronin -- Digital Equipment Corporation : creating new businesses / Russ Jones -- Dow Jones : business information services on the Internet/ Gregory P. Gerdy -- Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Lockheed Martin : integrating information resources / Steve L. Swenson -- Millipore : marketing products to the global desktop/ Thomas Anderson -- Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Measuring the value of the Internet for business / Joel H. Maloff -- Productivity, policy, and Internet training issues/ Marian Bremer -- Emerging platforms for commerce over the Internet/ Gail Grant -- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations.

ISBN: 0875846319 :US39.95

LCCN: 95019698Subjects--Topical Terms:

712469
Business enterprises
--Computer networks.

LC Class. No.: HD30.37 / .I57 1996

Dewey Class. No.: 025.06/658

The Internet strategy handbook : = lessons from the new frontier of business /
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