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Standing room only : = strategies fo...
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Scheff, Joanne.
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Standing room only : = strategies for marketing the performing arts /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Standing room only :/ Philip Kotler, Joanne Scheff.
其他題名:
strategies for marketing the performing arts /
作者:
Kotler, Philip.
其他作者:
Scheff, Joanne.
出版者:
Boston, Mass. :Harvard Business School Press, : c1997.,
面頁冊數:
xii, 560 p. :ill. ;25 cm.
附註:
"Published in association with Americans for the Arts.".
標題:
Performing arts - Marketing. -
ISBN:
0875847374 :
Standing room only : = strategies for marketing the performing arts /
Kotler, Philip.
Standing room only :
strategies for marketing the performing arts /Philip Kotler, Joanne Scheff. - Boston, Mass. :Harvard Business School Press,c1997. - xii, 560 p. :ill. ;25 cm.
"Published in association with Americans for the Arts.".
Includes bibliographical references and index.
ISBN: 0875847374 :US60.00
LCCN: 96010225Subjects--Topical Terms:
626668
Performing arts
--Marketing.
LC Class. No.: PN1590.M27 / K68 1997
Dewey Class. No.: 791/.069/8
Standing room only : = strategies for marketing the performing arts /
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