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Marketing moves : = a new approach t...
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Suvit Maesincee, (1961-.)
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Marketing moves : = a new approach to profits, growth, and renewal /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing moves :/ Philip Kotler, Dipak C. Jain, Suvit Maesincee.
其他題名:
a new approach to profits, growth, and renewal /
作者:
Kotler, Philip.
其他作者:
Suvit Maesincee,
出版者:
Boston, Mass. :Harvard Business School Press, : c2002.,
面頁冊數:
xii, 193 p. ;24 cm.
標題:
Marketing - Management. -
ISBN:
1578516005 (hbk.) :
Marketing moves : = a new approach to profits, growth, and renewal /
Kotler, Philip.
Marketing moves :
a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston, Mass. :Harvard Business School Press,c2002. - xii, 193 p. ;24 cm.
Includes bibliographical references (p. 167-180) and index.
ISBN: 1578516005 (hbk.) :US32.95
LCCN: 2001039445Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415 / .K6313 2002
Dewey Class. No.: 658.8
Marketing moves : = a new approach to profits, growth, and renewal /
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