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The venture imperative : = a new mod...
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Rohner, Tim, (1961-.)
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The venture imperative : = a new model for corporate innovation /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The venture imperative :/ Heidi Mason, Tim Rohner.
其他題名:
a new model for corporate innovation /
作者:
Mason, Heidi,
其他作者:
Rohner, Tim,
出版者:
Boston, Mass. :Harvard Business School Press, : c2002.,
面頁冊數:
xiv, 358 p. :ill. ;24 cm.
內容註:
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
標題:
Technological innovations - Finance. -
ISBN:
1578513359 :
The venture imperative : = a new model for corporate innovation /
Mason, Heidi,1952-.
The venture imperative :
a new model for corporate innovation /Heidi Mason, Tim Rohner. - Boston, Mass. :Harvard Business School Press,c2002. - xiv, 358 p. :ill. ;24 cm.
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
ISBN: 1578513359 :US29.95
LCCN: 2002001459Subjects--Topical Terms:
676030
Technological innovations
--Finance.
LC Class. No.: HG4751 / .M37 2002
Dewey Class. No.: 658.4/063
The venture imperative : = a new model for corporate innovation /
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