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The Weather Channel : = the improbab...
~
Cruikshank, Jeffrey L.
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The Weather Channel : = the improbable rise of a media phenomenon /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The Weather Channel :/ Frank Batten with Jeffrey L. Cruikshank.
Reminder of title:
the improbable rise of a media phenomenon /
Author:
Batten, Frank,
other author:
Cruikshank, Jeffrey L.
Published:
Boston, Mass. :Harvard Business School Press, : 2002.,
Description:
xi, 276 p., [16] p. of plates :ill. (some col.) ;24 cm.
Notes:
Includes index.
[NT 15003449]:
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
Subject:
Television weathercasting - History - 20th century. - Georgia -
Online resource:
http://www.loc.gov/catdir/toc/fy033/2002000219.htmlhttp://www.loc.gov/catdir/toc/fy033/2002000219.html
ISBN:
1578515599 :
The Weather Channel : = the improbable rise of a media phenomenon /
Batten, Frank,1927-.
The Weather Channel :
the improbable rise of a media phenomenon /Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. :Harvard Business School Press,2002. - xi, 276 p., [16] p. of plates :ill. (some col.) ;24 cm.
Includes index.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
ISBN: 1578515599 :US29.95
LCCN: 2002000219Subjects--Topical Terms:
779344
Television weathercasting
--History--Georgia--20th century.
LC Class. No.: QC877.5 / .B38 2002
Dewey Class. No.: 551.63/09
The Weather Channel : = the improbable rise of a media phenomenon /
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the improbable rise of a media phenomenon /
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六樓西文書區HC-Z(6F Western Language Books)
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Items
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W0053610
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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QC877.5 B38 2002
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