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The Weather Channel : = the improbab...
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Cruikshank, Jeffrey L.
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The Weather Channel : = the improbable rise of a media phenomenon /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Weather Channel :/ Frank Batten with Jeffrey L. Cruikshank.
其他題名:
the improbable rise of a media phenomenon /
作者:
Batten, Frank,
其他作者:
Cruikshank, Jeffrey L.
出版者:
Boston, Mass. :Harvard Business School Press, : 2002.,
面頁冊數:
xi, 276 p., [16] p. of plates :ill. (some col.) ;24 cm.
附註:
Includes index.
內容註:
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
標題:
Television weathercasting - History - 20th century. - Georgia -
電子資源:
http://www.loc.gov/catdir/toc/fy033/2002000219.htmlhttp://www.loc.gov/catdir/toc/fy033/2002000219.html
ISBN:
1578515599 :
The Weather Channel : = the improbable rise of a media phenomenon /
Batten, Frank,1927-.
The Weather Channel :
the improbable rise of a media phenomenon /Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. :Harvard Business School Press,2002. - xi, 276 p., [16] p. of plates :ill. (some col.) ;24 cm.
Includes index.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
ISBN: 1578515599 :US29.95
LCCN: 2002000219Subjects--Topical Terms:
779344
Television weathercasting
--History--Georgia--20th century.
LC Class. No.: QC877.5 / .B38 2002
Dewey Class. No.: 551.63/09
The Weather Channel : = the improbable rise of a media phenomenon /
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