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Momentum : = how companies become un...
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Volkmann, John.
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Momentum : = how companies become unstoppable market forces /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Momentum :/ Ron Ricci, John Volkmann.
其他題名:
how companies become unstoppable market forces /
作者:
Ricci, Ron.
其他作者:
Volkmann, John.
出版者:
Boston, Mass. :Harvard Business School Press, c2003. :
面頁冊數:
xi, 206 p. :ill. ;22 cm.
內容註:
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
標題:
Brand name products - Marketing. -
ISBN:
157851522X :
Momentum : = how companies become unstoppable market forces /
Ricci, Ron.
Momentum :
how companies become unstoppable market forces /Ron Ricci, John Volkmann. - Boston, Mass. :Harvard Business School Press, c2003. - xi, 206 p. :ill. ;22 cm.
Includes bibliographical references (p. 189-192) and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
ISBN: 157851522X :US24.95
LCCN: 2002007487Subjects--Topical Terms:
605907
Brand name products
--Marketing.
LC Class. No.: HF5415 / .R5416 2003
Dewey Class. No.: 658.8/27
Momentum : = how companies become unstoppable market forces /
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