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Momentum : = how companies become un...
~
Volkmann, John.
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Momentum : = how companies become unstoppable market forces /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Momentum :/ Ron Ricci, John Volkmann.
Reminder of title:
how companies become unstoppable market forces /
Author:
Ricci, Ron.
other author:
Volkmann, John.
Published:
Boston, Mass. :Harvard Business School Press, c2003. :
Description:
xi, 206 p. :ill. ;22 cm.
[NT 15003449]:
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
Subject:
Brand name products - Marketing. -
ISBN:
157851522X :
Momentum : = how companies become unstoppable market forces /
Ricci, Ron.
Momentum :
how companies become unstoppable market forces /Ron Ricci, John Volkmann. - Boston, Mass. :Harvard Business School Press, c2003. - xi, 206 p. :ill. ;22 cm.
Includes bibliographical references (p. 189-192) and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
ISBN: 157851522X :US24.95
LCCN: 2002007487Subjects--Topical Terms:
605907
Brand name products
--Marketing.
LC Class. No.: HF5415 / .R5416 2003
Dewey Class. No.: 658.8/27
Momentum : = how companies become unstoppable market forces /
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Momentum :
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how companies become unstoppable market forces /
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Ron Ricci, John Volkmann.
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Boston, Mass. :
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Harvard Business School Press, c2003.
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xi, 206 p. :
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ill. ;
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22 cm.
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Includes bibliographical references (p. 189-192) and index.
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Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
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Brand name products
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Internet marketing.
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Marketing
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Technological innovations.
$3
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Strategic planning.
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Volkmann, John.
$3
779330
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0053601
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415 R5416 2003
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1 records • Pages 1 •
1
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