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Priceless : = turning ordinary produ...
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Britton, Terry.
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Priceless : = turning ordinary products into extraordinary experiences /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Priceless :/ Diana LaSalle, Terry A. Britton.
其他題名:
turning ordinary products into extraordinary experiences /
作者:
LaSalle, Diana,
其他作者:
Britton, Terry.
出版者:
Boston, Mass. :Harvard Business School Press, : c2003.,
面頁冊數:
xvii, 182 p. ;25 cm.
附註:
Includes bibliographical references (p. 163-172) and index.
內容註:
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
標題:
Consumer behavior. -
ISBN:
157851746X :
Priceless : = turning ordinary products into extraordinary experiences /
LaSalle, Diana,1949-.
Priceless :
turning ordinary products into extraordinary experiences /Diana LaSalle, Terry A. Britton. - Boston, Mass. :Harvard Business School Press,c2003. - xvii, 182 p. ;25 cm.
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
ISBN: 157851746X :US29.95
LCCN: 2002007421Subjects--Topical Terms:
535816
Consumer behavior.
LC Class. No.: HF5415.15 / .L37 2003
Dewey Class. No.: 658.5/752
Priceless : = turning ordinary products into extraordinary experiences /
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