Priceless : = turning ordinary produ...
Britton, Terry.

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  • Priceless : = turning ordinary products into extraordinary experiences /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Priceless :/ Diana LaSalle, Terry A. Britton.
    其他題名: turning ordinary products into extraordinary experiences /
    作者: LaSalle, Diana,
    其他作者: Britton, Terry.
    出版者: Boston, Mass. :Harvard Business School Press, : c2003.,
    面頁冊數: xvii, 182 p. ;25 cm.
    附註: Includes bibliographical references (p. 163-172) and index.
    內容註: My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
    標題: Consumer behavior. -
    ISBN: 157851746X :
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W0053599 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.15 L37 2003 一般使用(Normal) 在架 0
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