Priceless : = turning ordinary produ...
Britton, Terry.

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  • Priceless : = turning ordinary products into extraordinary experiences /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Priceless :/ Diana LaSalle, Terry A. Britton.
    Reminder of title: turning ordinary products into extraordinary experiences /
    Author: LaSalle, Diana,
    other author: Britton, Terry.
    Published: Boston, Mass. :Harvard Business School Press, : c2003.,
    Description: xvii, 182 p. ;25 cm.
    Notes: Includes bibliographical references (p. 163-172) and index.
    [NT 15003449]: My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
    Subject: Consumer behavior. -
    ISBN: 157851746X :
Location:  Year:  Volume Number: 
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  • 1 records • Pages 1 •
 
W0053599 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.15 L37 2003 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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