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Priceless : = turning ordinary produ...
~
Britton, Terry.
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Priceless : = turning ordinary products into extraordinary experiences /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Priceless :/ Diana LaSalle, Terry A. Britton.
Reminder of title:
turning ordinary products into extraordinary experiences /
Author:
LaSalle, Diana,
other author:
Britton, Terry.
Published:
Boston, Mass. :Harvard Business School Press, : c2003.,
Description:
xvii, 182 p. ;25 cm.
Notes:
Includes bibliographical references (p. 163-172) and index.
[NT 15003449]:
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
Subject:
Consumer behavior. -
ISBN:
157851746X :
Priceless : = turning ordinary products into extraordinary experiences /
LaSalle, Diana,1949-.
Priceless :
turning ordinary products into extraordinary experiences /Diana LaSalle, Terry A. Britton. - Boston, Mass. :Harvard Business School Press,c2003. - xvii, 182 p. ;25 cm.
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
ISBN: 157851746X :US29.95
LCCN: 2002007421Subjects--Topical Terms:
535816
Consumer behavior.
LC Class. No.: HF5415.15 / .L37 2003
Dewey Class. No.: 658.5/752
Priceless : = turning ordinary products into extraordinary experiences /
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turning ordinary products into extraordinary experiences /
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Diana LaSalle, Terry A. Britton.
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c2003.
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Harvard Business School Press,
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xvii, 182 p. ;
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25 cm.
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Includes bibliographical references (p. 163-172) and index.
505
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My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
650
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Consumer behavior.
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Design, Industrial.
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601461
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Product management.
$3
576148
700
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Britton, Terry.
$3
779328
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0053599
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.15 L37 2003
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1 records • Pages 1 •
1
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