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Inside Intuit : = how the makers of ...

Schroeder, Kathy.

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Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Inside Intuit :/ Suzanne E. Taylor and Kathrine K. Schroeder.
其他題名:	how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
其他題名:	Inside Intuit.
作者:	Taylor, Suzanne E.
其他作者:	Schroeder, Kathy.
出版者:	Boston, Mass. :Harvard Business School Press, : c2003.,
面頁冊數:	xviii, 318 p. :ill. ;24 cm.
內容註:	California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
標題:	Competition - United States. -
電子資源:	http://www.loc.gov/catdir/toc/ecip042/2003009333.htmlhttp://www.loc.gov/catdir/toc/ecip042/2003009333.html
ISBN:	1591391369 :

Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
Taylor, Suzanne E.

Inside Intuit :how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /Inside Intuit.Suzanne E. Taylor and Kathrine K. Schroeder. - Boston, Mass. :Harvard Business School Press,c2003. - xviii, 318 p. :ill. ;24 cm.

Includes bibliographical references (p. 301-308) and index.

California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.

ISBN: 1591391369 :US35.00

LCCN: 2003009333Subjects--Topical Terms:

567368
Competition
--United States.

LC Class. No.: HD9696.63.U64 / I588 2003

Dewey Class. No.: 338.7/61332024

Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
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300 $a xviii, 318 p. : $b ill. ; $c 24 cm.
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505 0 $a California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
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