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Inside Intuit : = how the makers of ...

Schroeder, Kathy.

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Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Inside Intuit :/ Suzanne E. Taylor and Kathrine K. Schroeder.
Reminder of title:	how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
remainder title:	Inside Intuit.
Author:	Taylor, Suzanne E.
other author:	Schroeder, Kathy.
Published:	Boston, Mass. :Harvard Business School Press, : c2003.,
Description:	xviii, 318 p. :ill. ;24 cm.
[NT 15003449]:	California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
Subject:	Competition - United States. -
Online resource:	http://www.loc.gov/catdir/toc/ecip042/2003009333.htmlhttp://www.loc.gov/catdir/toc/ecip042/2003009333.html
ISBN:	1591391369 :

Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
Taylor, Suzanne E.

Inside Intuit :how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /Inside Intuit.Suzanne E. Taylor and Kathrine K. Schroeder. - Boston, Mass. :Harvard Business School Press,c2003. - xviii, 318 p. :ill. ;24 cm.

Includes bibliographical references (p. 301-308) and index.

California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.

ISBN: 1591391369 :US35.00

LCCN: 2003009333Subjects--Topical Terms:

567368
Competition
--United States.

LC Class. No.: HD9696.63.U64 / I588 2003

Dewey Class. No.: 338.7/61332024

Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
LDR:01328pam a2200205 a 45 001 712245
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008 070312s2003 maua b 001 0 eng
010 $a 2003009333
020 $a 1591391369 : $c US35.00
035 $a IB95T0182
040 $a DLC $c DLC $d DLC
050 0 0 $a HD9696.63.U64 $b I588 2003
082 0 0 $a 338.7/61332024 $2 21
100 $a Taylor, Suzanne E. $3 779302
245 1 0 $a Inside Intuit : $b how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry / $c Suzanne E. Taylor and Kathrine K. Schroeder.
246 3 $a Inside Intuit.
260 $a Boston, Mass. : $c c2003. $b Harvard Business School Press,
300 $a xviii, 318 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 301-308) and index.
505 0 $a California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
650 $a Competition $z United States. $3 567368
650 $a Computer software industry $z United States. $3 652288
700 $a Schroeder, Kathy. $3 779301
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip042/2003009333.html $z http://www.loc.gov/catdir/toc/ecip042/2003009333.html