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Inside Intuit : = how the makers of ...
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Schroeder, Kathy.
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Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Inside Intuit :/ Suzanne E. Taylor and Kathrine K. Schroeder.
其他題名:
how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
其他題名:
Inside Intuit.
作者:
Taylor, Suzanne E.
其他作者:
Schroeder, Kathy.
出版者:
Boston, Mass. :Harvard Business School Press, : c2003.,
面頁冊數:
xviii, 318 p. :ill. ;24 cm.
內容註:
California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
標題:
Competition - United States. -
電子資源:
http://www.loc.gov/catdir/toc/ecip042/2003009333.htmlhttp://www.loc.gov/catdir/toc/ecip042/2003009333.html
ISBN:
1591391369 :
Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
Taylor, Suzanne E.
Inside Intuit :
how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /Inside Intuit.Suzanne E. Taylor and Kathrine K. Schroeder. - Boston, Mass. :Harvard Business School Press,c2003. - xviii, 318 p. :ill. ;24 cm.
Includes bibliographical references (p. 301-308) and index.
California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
ISBN: 1591391369 :US35.00
LCCN: 2003009333Subjects--Topical Terms:
567368
Competition
--United States.
LC Class. No.: HD9696.63.U64 / I588 2003
Dewey Class. No.: 338.7/61332024
Inside Intuit : = how the makers of Quicken beat Microsoft and intuit revolutionized an entire industry /
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