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Rising tide : = lessons from 165 yea...

Dalzell, Frederick.

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Rising tide : = lessons from 165 years of brand building at Procter & Gamble /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Rising tide :/ Davis Dyer, Frederick Dalzell, Rowena Olegario.
Reminder of title:	lessons from 165 years of brand building at Procter & Gamble /
Author:	Dyer, Davis.
other author:	Dalzell, Frederick.
Published:	Boston, Mass. :Harvard Business School Press, : c2004.,
Description:	x, 467 p. :ill. (some col.) ;25 cm.
[NT 15003449]:	Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
Subject:	Brand name products - Case studies. - United States -
Online resource:	http://www.loc.gov/catdir/toc/ecip048/2003019396.htmlhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html
ISBN:	1591391474 :

Rising tide : = lessons from 165 years of brand building at Procter & Gamble /
Dyer, Davis.

Rising tide :lessons from 165 years of brand building at Procter & Gamble /Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. :Harvard Business School Press,c2004. - x, 467 p. :ill. (some col.) ;25 cm.

Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.

ISBN: 1591391474 :US29.95

LCCN: 2003019396Subjects--Topical Terms:

779273
Brand name products
--United States--Case studies.

LC Class. No.: HD9999.S74 / P738 2004

Dewey Class. No.: 338.7/67

Rising tide : = lessons from 165 years of brand building at Procter & Gamble /
LDR:01657pam a2200181 a 45 001 712216
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010 $a 2003019396
020 $a 1591391474 : $c US29.95
035 $a IB95T0146
040 $a DLC $c DLC $d DLC
050 0 0 $a HD9999.S74 $b P738 2004
082 0 0 $a 338.7/67 $2 22
100 $a Dyer, Davis. $3 705321
245 1 0 $a Rising tide : $b lessons from 165 years of brand building at Procter & Gamble / $c Davis Dyer, Frederick Dalzell, Rowena Olegario.
260 $a Boston, Mass. : $c c2004. $b Harvard Business School Press,
300 $a x, 467 p. : $b ill. (some col.) ; $c 25 cm.
505 0 $a Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
650 $a Brand name products $z United States $v Case studies. $3 779273
650 $a Product management $z United States $v Case studies. $3 779274
650 $a Soap trade $z United States $x History. $3 694355
700 $a Dalzell, Frederick. $3 779271
700 $a Olegario, Rowena. $3 779272
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip048/2003019396.html $z http://www.loc.gov/catdir/toc/ecip048/2003019396.html