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Mass affluence : = seven new rules o...

~

Johnson, Brian, (1960-.)

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Mass affluence : = seven new rules of marketing to today's consumer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mass affluence :/ Paul Nunes, Brian Johnson.
其他題名:	seven new rules of marketing to today's consumer /
作者:	Nunes, Paul,
其他作者:	Johnson, Brian,
出版者:	Boston, Mass. :Harvard Business School Press, : c2004.,
面頁冊數:	xvii, 269 p. :ill. ;24 cm.
標題:	Affluent consumers - United States. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0415/2004002471.htmlhttp://www.loc.gov/catdir/toc/ecip0415/2004002471.html
ISBN:	1591391962 :

Mass affluence : = seven new rules of marketing to today's consumer /
Nunes, Paul,1963-.

Mass affluence :seven new rules of marketing to today's consumer /Paul Nunes, Brian Johnson. - Boston, Mass. :Harvard Business School Press,c2004. - xvii, 269 p. :ill. ;24 cm.

Includes bibliographical references (p. [235]-253) and index.

ISBN: 1591391962 :US32.95

LCCN: 2004002471Subjects--Topical Terms:

779262
Affluent consumers
--United States.

LC Class. No.: HF5415.1 / .N86 2004

Dewey Class. No.: 658.8

Mass affluence : = seven new rules of marketing to today's consumer /
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300 $a xvii, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [235]-253) and index.
650 $a Affluent consumers $z United States. $3 779262
650 $a Consumer behavior $z United States. $3 647319
650 $a Consumer satisfaction $z United States. $3 779263
650 $a Consumers $z United States. $3 670983
650 $a Marketing $z United States. $3 588948
650 $a Product management $z United States. $3 668743
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856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0415/2004002471.html $z http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

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