How brands become icons : = the prin...
Holt, Douglas B.

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  • How brands become icons : = the principles of cultural branding /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: How brands become icons :/ Douglas B. Holt.
    其他題名: the principles of cultural branding /
    作者: Holt, Douglas B.
    出版者: Boston, Mass. :Harvard Business School Press, : c2004.,
    面頁冊數: xiii, 265 p. :ill. ;24 cm.
    內容註: What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
    標題: Brand name products. -
    電子資源: http://www.loc.gov/catdir/toc/ecip0414/2004002697.htmlhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html
    ISBN: 1578517745 :
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W0053508 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD69.B7 H647 2004 一般使用(Normal) 在架 0
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