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Manage for profit, not for market sh...

Bilstein, Frank F., (1971-.)

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Manage for profit, not for market share : = a guide to greater profits in highly contested markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Manage for profit, not for market share :/ Hermann Simon, Frank F. Bilstein, Frank Luby.
其他題名:	a guide to greater profits in highly contested markets /
作者:	Simon, Hermann.
其他作者:	Bilstein, Frank F.,
出版者:	Boston, Mass. :Harvard Business School Press, : c2006.,
面頁冊數:	232 p. :ill. ;25 cm.
內容註:	Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
標題:	Industrial management - Case studies. -
電子資源:	http://www.loc.gov/catdir/toc/ecip066/2005037019.htmlhttp://www.loc.gov/catdir/toc/ecip066/2005037019.html
ISBN:	1591395267 :

Manage for profit, not for market share : = a guide to greater profits in highly contested markets /
Simon, Hermann.

Manage for profit, not for market share :a guide to greater profits in highly contested markets /Hermann Simon, Frank F. Bilstein, Frank Luby. - Boston, Mass. :Harvard Business School Press,c2006. - 232 p. :ill. ;25 cm.

Includes bibliographical references (p. 213-219) and index.

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.

ISBN: 1591395267 :US35.00

LCCN: 2005037019Subjects--Topical Terms:

648152
Industrial management
--Case studies.

LC Class. No.: HB601 / .S56 2006

Dewey Class. No.: 658.15/5

Manage for profit, not for market share : = a guide to greater profits in highly contested markets /
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245 1 0 $a Manage for profit, not for market share : $b a guide to greater profits in highly contested markets / $c Hermann Simon, Frank F. Bilstein, Frank Luby.
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300 $a 232 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 213-219) and index.
505 0 $a Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
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650 $a Profit $v Case studies. $3 779190
650 $a Profit. $3 582632
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