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Manage for profit, not for market sh...

Bilstein, Frank F., (1971-.)

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Manage for profit, not for market share : = a guide to greater profits in highly contested markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Manage for profit, not for market share :/ Hermann Simon, Frank F. Bilstein, Frank Luby.
Reminder of title:	a guide to greater profits in highly contested markets /
Author:	Simon, Hermann.
other author:	Bilstein, Frank F.,
Published:	Boston, Mass. :Harvard Business School Press, : c2006.,
Description:	232 p. :ill. ;25 cm.
[NT 15003449]:	Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
Subject:	Industrial management - Case studies. -
Online resource:	http://www.loc.gov/catdir/toc/ecip066/2005037019.htmlhttp://www.loc.gov/catdir/toc/ecip066/2005037019.html
ISBN:	1591395267 :

Manage for profit, not for market share : = a guide to greater profits in highly contested markets /
Simon, Hermann.

Manage for profit, not for market share :a guide to greater profits in highly contested markets /Hermann Simon, Frank F. Bilstein, Frank Luby. - Boston, Mass. :Harvard Business School Press,c2006. - 232 p. :ill. ;25 cm.

Includes bibliographical references (p. 213-219) and index.

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.

ISBN: 1591395267 :US35.00

LCCN: 2005037019Subjects--Topical Terms:

648152
Industrial management
--Case studies.

LC Class. No.: HB601 / .S56 2006

Dewey Class. No.: 658.15/5

Manage for profit, not for market share : = a guide to greater profits in highly contested markets /
LDR:01333pam a2200205 a 45 001 712132
005 20070413
008 070312s2006 maua b 001 0 eng
010 $a 2005037019
020 $a 1591395267 : $c US35.00
020 $a 9781591395263
035 $a IB95T0057
040 $a DLC $c DLC $d BAKER $d C $d DLC
050 0 0 $a HB601 $b .S56 2006
082 0 0 $a 658.15/5 $2 22
100 $a Simon, Hermann. $3 762676
245 1 0 $a Manage for profit, not for market share : $b a guide to greater profits in highly contested markets / $c Hermann Simon, Frank F. Bilstein, Frank Luby.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a 232 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 213-219) and index.
505 0 $a Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
650 $a Industrial management $x Case studies. $3 648152
650 $a Profit $v Case studies. $3 779190
650 $a Profit. $3 582632
700 $a Bilstein, Frank F., $d 1971-. $3 779188
700 $a Luby, Frank, $d 1964-. $3 779189
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip066/2005037019.html $z http://www.loc.gov/catdir/toc/ecip066/2005037019.html