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Transforming your go-to-market strat...

Rangan, V. Kasturi.

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Transforming your go-to-market strategy : = the three disciplines of channel management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Transforming your go-to-market strategy :/ V. Kasturi Rangan ; with the research assistance of Marie Bell.
Reminder of title:	the three disciplines of channel management /
Author:	Rangan, V. Kasturi.
Published:	Boston :Harvard Business School Pub., : 2006.,
Description:	x, 289 p. :ill. ;25 cm.
[NT 15003449]:	The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
Subject:	Business logistics. -
Online resource:	http://www.loc.gov/catdir/toc/ecip062/2005030893.htmlhttp://www.loc.gov/catdir/toc/ecip062/2005030893.html
ISBN:	1591397669 :

Transforming your go-to-market strategy : = the three disciplines of channel management /
Rangan, V. Kasturi.

Transforming your go-to-market strategy :the three disciplines of channel management /V. Kasturi Rangan ; with the research assistance of Marie Bell. - Boston :Harvard Business School Pub.,2006. - x, 289 p. :ill. ;25 cm.

Includes bibliographical references.

The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.

ISBN: 1591397669 :US35.00

LCCN: 2005030893Subjects--Topical Terms:

648045
Business logistics.

LC Class. No.: HF5415.129 / .R36 2006

Dewey Class. No.: 658.8/7

Transforming your go-to-market strategy : = the three disciplines of channel management /
LDR:01446pam a2200193 a 45 001 712118
005 20070413
008 070312s2006 mau b 000 0 eng
010 $a 2005030893
020 $a 1591397669 : $c US35.00
035 $a IB95T0042
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.129 $b .R36 2006
082 0 0 $a 658.8/7 $2 22
100 $a Rangan, V. Kasturi. $3 779177
245 1 0 $a Transforming your go-to-market strategy : $b the three disciplines of channel management / $c V. Kasturi Rangan ; with the research assistance of Marie Bell.
260 $a Boston : $c 2006. $b Harvard Business School Pub.,
300 $a x, 289 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references.
505 0 $a The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
650 $a Business logistics. $3 648045
650 $a Marketing channels $x Management. $3 655354
650 $a Physical distribution of goods. $3 648046
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip062/2005030893.html $z http://www.loc.gov/catdir/toc/ecip062/2005030893.html