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Transforming your go-to-market strat...

Rangan, V. Kasturi.

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Transforming your go-to-market strategy : = the three disciplines of channel management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Transforming your go-to-market strategy :/ V. Kasturi Rangan ; with the research assistance of Marie Bell.
其他題名:	the three disciplines of channel management /
作者:	Rangan, V. Kasturi.
出版者:	Boston :Harvard Business School Pub., : 2006.,
面頁冊數:	x, 289 p. :ill. ;25 cm.
內容註:	The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
標題:	Business logistics. -
電子資源:	http://www.loc.gov/catdir/toc/ecip062/2005030893.htmlhttp://www.loc.gov/catdir/toc/ecip062/2005030893.html
ISBN:	1591397669 :

Transforming your go-to-market strategy : = the three disciplines of channel management /
Rangan, V. Kasturi.

Transforming your go-to-market strategy :the three disciplines of channel management /V. Kasturi Rangan ; with the research assistance of Marie Bell. - Boston :Harvard Business School Pub.,2006. - x, 289 p. :ill. ;25 cm.

Includes bibliographical references.

The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.

ISBN: 1591397669 :US35.00

LCCN: 2005030893Subjects--Topical Terms:

648045
Business logistics.

LC Class. No.: HF5415.129 / .R36 2006

Dewey Class. No.: 658.8/7

Transforming your go-to-market strategy : = the three disciplines of channel management /
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504 $a Includes bibliographical references.
505 0 $a The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
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650 $a Marketing channels $x Management. $3 655354
650 $a Physical distribution of goods. $3 648046
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