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Brand babble : = sense and nonsense ...

~

Schultz, Heidi F.

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Brand babble : = sense and nonsense about branding /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand babble :/ Don E. Schultz, Heidi F. Schultz.
Reminder of title:	sense and nonsense about branding /
Author:	Schultz, Don E.
other author:	Schultz, Heidi F.
Published:	Mason, Ohio :South-Western/Thomson Learning, : c2004.,
Description:	156 p. :ill. ;24 cm.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/toc/fy044/2004298954.htmlhttp://www.loc.gov/catdir/toc/fy044/2004298954.html
ISBN:	0538727144 :

Brand babble : = sense and nonsense about branding /
Schultz, Don E.

Brand babble :sense and nonsense about branding /Don E. Schultz, Heidi F. Schultz. - Mason, Ohio :South-Western/Thomson Learning,c2004. - 156 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0538727144 :US24.95

LCCN: 2004298954

Nat. Bib. No.: GBA3-X5574Subjects--Topical Terms:

581855
Brand name products.

LC Class. No.: HD69.B7 / S364 2004

Dewey Class. No.: 658.827

Brand babble : = sense and nonsense about branding /
LDR:00708pam a2200193 a 45 001 709867
005 20070123
008 061212s2004 ohua b 001 0 eng
010 $a 2004298954
015 $a GBA3-X5574
020 $a 0538727144 : $c US24.95
035 $a IM95T0226
040 $a UKM $c UKM $d TXH $d NGU $d DLC
050 0 0 $a HD69.B7 $b S364 2004
082 0 4 $a 658.827 $2 21
100 $a Schultz, Don E. $3 740870
245 1 0 $a Brand babble : $b sense and nonsense about branding / $c Don E. Schultz, Heidi F. Schultz.
260 $a Mason, Ohio : $c c2004. $b South-Western/Thomson Learning,
300 $a 156 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Brand name products. $3 581855
650 $a Product management. $3 576148
700 $a Schultz, Heidi F. $3 774511
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy044/2004298954.html $z http://www.loc.gov/catdir/toc/fy044/2004298954.html

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W0053274

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HD69.B7 S364 2004

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1 records • Pages 1 •
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