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Case studies in sport marketing /

Pitts, Brenda G.

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Case studies in sport marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Case studies in sport marketing // Brenda G. Pitts, editor.
其他作者:	Pitts, Brenda G.
出版者:	Morgantown, WV :Fitness Information Technology, Inc., : c2003.,
面頁冊數:	xvii, 182 p. :ill. ;26 cm.
叢書名:	Sport management library.
內容註:	The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament/ Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust!/ Dianna P. Gray -- The sport production industry segment.. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation/ David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray -- The sport promotion industry segment. Cases: The sinking of the America's Cup/ David Stotlar. National Express, Inc.-- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever!/ Richard L. Irwin.
標題:	Sports - Marketing -
ISBN:	1885693478 (pbk.) :

Case studies in sport marketing /
Case studies in sport marketing /Brenda G. Pitts, editor. - Morgantown, WV :Fitness Information Technology, Inc., c2003. - xvii, 182 p. :ill. ;26 cm. - Sport management library..

Includes bibliographies.

The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament/ Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust!/ Dianna P. Gray -- The sport production industry segment.. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation/ David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray -- The sport promotion industry segment. Cases: The sinking of the America's Cup/ David Stotlar. National Express, Inc.-- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever!/ Richard L. Irwin.

ISBN: 1885693478 (pbk.) :US31.00

LCCN: 2002115155Subjects--Topical Terms:

578994
Sports
--Marketing

Case studies in sport marketing /
LDR:01569pam a2200181 a 45 001 709793
003 aOCoLC
005 20070416
008 061212s2003 wvua b 000 0 eng
010 $a 2002115155
020 $a 1885693478 (pbk.) : $c US31.00
035 $a TR95S0005
040 $a VXV $c VXV
245 0 0 $a Case studies in sport marketing / $c Brenda G. Pitts, editor.
260 $a Morgantown, WV : $c c2003. $b Fitness Information Technology, Inc.,
300 $a xvii, 182 p. : $b ill. ; $c 26 cm.
440 0 $a Sport management library.
504 $a Includes bibliographies.
505 2 $a The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament/ Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust!/ Dianna P. Gray -- The sport production industry segment.. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation/ David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray -- The sport promotion industry segment. Cases: The sinking of the America's Cup/ David Stotlar. National Express, Inc.-- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever!/ Richard L. Irwin.
650 $a Sports $x Marketing $x Case studies. $3 578994
700 $a Pitts, Brenda G. $3 578993