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Designing brand identity : = a compl...

Wheeler, Alina.

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Designing brand identity : = a complete guide to creating, building and maintaining strong brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Designing brand identity :/ Alina Wheeler.
Reminder of title:	a complete guide to creating, building and maintaining strong brands /
Author:	Wheeler, Alina.
Published:	Hoboken, N.J. :John Wiley, : c2006.,
Description:	vii, 280 p. :col. ill. ;29 cm.
Subject:	Advertising - Brand name products. -
ISBN:	0471746843 :

Designing brand identity : = a complete guide to creating, building and maintaining strong brands /
Wheeler, Alina.

Designing brand identity :a complete guide to creating, building and maintaining strong brands /Alina Wheeler. - 2nd ed. - Hoboken, N.J. :John Wiley,c2006. - vii, 280 p. :col. ill. ;29 cm.

Includes bibliographical references (p. 270-271) and index.

ISBN: 0471746843 :US44.95

LCCN: 2005056961

Nat. Bib. No.: GBA604074bnbSubjects--Topical Terms:

597174
Advertising
--Brand name products.

LC Class. No.: HD69.B7 / W44 2006

Dewey Class. No.: 658.8/27

Designing brand identity : = a complete guide to creating, building and maintaining strong brands /
LDR:00661pam a2200193 a 45 001 709782
005 20070416
008 061212s2006 njua b 001 0beng
010 $a 2005056961
015 $a GBA604074 $2 bnb
020 $a 0471746843 : $c US44.95
035 $a ED95T0217
040 $a DLC $c DLC $d YDX $d UKM $d BAKER $d COO $d DLC
050 0 0 $a HD69.B7 $b W44 2006
082 0 0 $a 658.8/27 $2 22
100 $a Wheeler, Alina. $3 629394
245 1 0 $a Designing brand identity : $b a complete guide to creating, building and maintaining strong brands / $c Alina Wheeler.
250 $a 2nd ed.
260 $a Hoboken, N.J. : $c c2006. $b John Wiley,
300 $a vii, 280 p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references (p. 270-271) and index.
650 $a Advertising $x Brand name products. $3 597174
650 $a Brand name products $x Marketing $x Management. $3 629395
650 $a Brand name products. $3 581855
650 $a Trademarks $x Design. $3 629396