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Quantitative analysis in marketing m...

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Davies, Fiona.

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Quantitative analysis in marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Quantitative analysis in marketing management // Luiz Moutinho, Mark Goode, and Fiona Davies.
作者:	Moutinho, Luiz.
其他作者:	Davies, Fiona.
出版者:	Chichester ;John Wiley & Sons, : c1998 (1999 printing).,
面頁冊數:	x, 331 p :ill. ;23 cm.
標題:	Marketing - Management -
電子資源:	http://www.loc.gov/catdir/toc/onix07/97049694.htmlhttp://www.loc.gov/catdir/toc/onix07/97049694.html
電子資源:	http://www.loc.gov/catdir/description/wiley036/97049694.htmlhttp://www.loc.gov/catdir/description/wiley036/97049694.html
ISBN:	0471963399 (cloth : alk. paper)

Quantitative analysis in marketing management /
Moutinho, Luiz.

Quantitative analysis in marketing management /Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ;John Wiley & Sons,c1998 (1999 printing). - x, 331 p :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 0471963399 (cloth : alk. paper)

LCCN: 97049694Subjects--Topical Terms:

669609
Marketing
--Management

LC Class. No.: HF5415.13 / .M695 1998

Dewey Class. No.: 658.8/001/51

Quantitative analysis in marketing management /
LDR:00931pam a2200205 a 45 001 707220
005 20060915
008 060915s1998 enka bs 001 0 eng
010 $a 97049694
020 $a 0471963399 (cloth : alk. paper)
020 $a 0471964301 (hbk.) : $c NT600.00
035 $a GO95T0005
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M695 1998
082 0 0 $a 658.8/001/51 $2 21
100 $a Moutinho, Luiz. $3 656027
245 1 0 $a Quantitative analysis in marketing management / $c Luiz Moutinho, Mark Goode, and Fiona Davies.
260 $a Chichester ; $a New York : $c c1998 (1999 printing). $b John Wiley & Sons,
300 $a x, 331 p : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management $x Mathematical models. $3 669609
650 $a Marketing $x Management $x Statistical methods. $3 768238
700 $a Davies, Fiona. $3 768236
700 $a Goode, Mark. $3 768237
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix07/97049694.html $z http://www.loc.gov/catdir/toc/onix07/97049694.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley036/97049694.html $z http://www.loc.gov/catdir/description/wiley036/97049694.html

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