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Quantitative analysis in marketing m...
~
Davies, Fiona.
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Quantitative analysis in marketing management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Quantitative analysis in marketing management // Luiz Moutinho, Mark Goode, and Fiona Davies.
Author:
Moutinho, Luiz.
other author:
Davies, Fiona.
Published:
Chichester ;John Wiley & Sons, : c1998 (1999 printing).,
Description:
x, 331 p :ill. ;23 cm.
Subject:
Marketing - Management -
Online resource:
http://www.loc.gov/catdir/toc/onix07/97049694.htmlhttp://www.loc.gov/catdir/toc/onix07/97049694.html
Online resource:
http://www.loc.gov/catdir/description/wiley036/97049694.htmlhttp://www.loc.gov/catdir/description/wiley036/97049694.html
ISBN:
0471963399 (cloth : alk. paper)
Quantitative analysis in marketing management /
Moutinho, Luiz.
Quantitative analysis in marketing management /
Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ;John Wiley & Sons,c1998 (1999 printing). - x, 331 p :ill. ;23 cm.
Includes bibliographical references and index.
ISBN: 0471963399 (cloth : alk. paper)
LCCN: 97049694Subjects--Topical Terms:
669609
Marketing
--Management
LC Class. No.: HF5415.13 / .M695 1998
Dewey Class. No.: 658.8/001/51
Quantitative analysis in marketing management /
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Quantitative analysis in marketing management /
$c
Luiz Moutinho, Mark Goode, and Fiona Davies.
260
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Chichester ;
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New York :
$c
c1998 (1999 printing).
$b
John Wiley & Sons,
300
$a
x, 331 p :
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ill. ;
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23 cm.
504
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Includes bibliographical references and index.
650
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Marketing
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Management
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Mathematical models.
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669609
650
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Marketing
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Management
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Statistical methods.
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768238
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Davies, Fiona.
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Goode, Mark.
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768237
856
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Table of Contents
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http://www.loc.gov/catdir/toc/onix07/97049694.html
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http://www.loc.gov/catdir/toc/onix07/97049694.html
856
4 2
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Publisher description
$u
http://www.loc.gov/catdir/description/wiley036/97049694.html
$z
http://www.loc.gov/catdir/description/wiley036/97049694.html
based on 0 review(s)
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六樓西文書區HC-Z(6F Western Language Books)
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1 records • Pages 1 •
1
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W0052161
六樓西文書區HC-Z(6F Western Language Books)
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HF5415.13 M695 1998
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