| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Brand culture // edited by Jonathan E. Schroeder and Miriam Salzer-Morling. |
| 其他作者: |
Salzer-Morling, Miriam. |
| 出版者: |
New York, NY :Routledge, : c2006., |
| 面頁冊數: |
xv, 218 p. :ill. ;24 cm. |
| 附註: |
"Simultaneously published in the USA and Canada by Routledge.". |
| 內容註: |
Introduction: the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-M顤ling -- Corporate perspectives on brand culture -- Corporate branding as strategy: the case of Lego Company/ Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John Balmer -- Ambi-brand culture: on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands/ Jean-No螔 Kapferer -- Managing leader and partner brands: the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / S鷨en Askegaard -- Brave new brands: cultural branding between utopia and a-topia/ Beno褾 Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Design management and branding management: a nice couple or false friends?/ Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics: negotiating Benetton's identity and image/ Janet Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems: multilevel brand interaction / Sven Bergvall -- Selling dreams: the role of advertising in shaping luxury brands meaning / Arianna Brioschi. |
| 標題: |
Brand name products. - |
| 電子資源: |
http://www.loc.gov/catdir/toc/ecip059/2005006801.htmlhttp://www.loc.gov/catdir/toc/ecip059/2005006801.html |
| 電子資源: |
http://www.loc.gov/catdir/enhancements/fy0662/2005006801-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0662/2005006801-d.html |
| ISBN: |
0415355982 |