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The power of persuasion : = how we'r...

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Levine, Robert, (1945-)

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The power of persuasion : = how we're bought and sold /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The power of persuasion :/ Robert Levine.
其他題名:	how we're bought and sold /
作者:	Levine, Robert,
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2003.,
面頁冊數:	ix, 278 p. ;25 cm.
內容註:	The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white --
標題:	Persuasion (Psychology) -
ISBN:	0471266345 :

The power of persuasion : = how we're bought and sold /
Levine, Robert,1945-

The power of persuasion :how we're bought and sold /Robert Levine. - Hoboken, N.J. :John Wiley & Sons,c2003. - ix, 278 p. ;25 cm.

Includes bibliographical references (p. 245-265) and index.

The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white --

ISBN: 0471266345 :US24.95

LCCN: 2002009952Subjects--Topical Terms:

533184
Persuasion (Psychology)

LC Class. No.: BF637.P4 / L48 2003

Dewey Class. No.: 153.8/52

The power of persuasion : = how we're bought and sold /
LDR:01342nam a2200193 a 45 001 704829
005 20060801
008 060622s2003 nju b 001 0 eng
010 $a 2002009952
020 $a 0471266345 : $c US24.95
035 $a EDP940740
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a BF637.P4 $b L48 2003
082 0 0 $a 153.8/52 $2 21
100 $a Levine, Robert, $d 1945- $3 764143
245 1 4 $a The power of persuasion : $b how we're bought and sold / $c Robert Levine.
260 $a Hoboken, N.J. : $c c2003. $b John Wiley & Sons,
300 $a ix, 278 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. 245-265) and index.
505 0 $a The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
650 $a Persuasion (Psychology) $3 533184

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