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The new marketing era = marketing to the imagination in a technology-driven world /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The new marketing era/ Paul Postma.
Reminder of title:	marketing to the imagination in a technology-driven world /
Author:	Postma, Paul.
Published:	New York :McGraw-Hill, : c1999.,
Description:	xii, 175 p. :ill. ;24 cm.
Subject:	Consumer behavior. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6959An electronic book accessible through the World Wide Web; click for information
ISBN:	0585048169 (electronic bk.)

The new marketing era = marketing to the imagination in a technology-driven world /
Postma, Paul.

The new marketing eramarketing to the imagination in a technology-driven world /[electronic resource] :Paul Postma. - New York :McGraw-Hill,c1999. - xii, 175 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
1999.

Available via the World Wide Web.

ISBN: 0585048169 (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .P642 1999eb

Dewey Class. No.: 658.8

The new marketing era = marketing to the imagination in a technology-driven world /
LDR:01118cmm a2200253 a 45 001 703361
003 OCoLC
005 20060614
006 m u
007 cr cn-
008 250516s1999 nyua sb 001 0 eng d
020 $a 0585048169 (electronic bk.)
035 $a ocm42330934
035 $a 703361
040 $a N $c N $d OCL $d OCLCQ $d MUQ $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415 $b .P642 1999eb
082 0 4 $a 658.8 $2 21
100 $a Postma, Paul. $3 729672
245 1 4 $a The new marketing era $h [electronic resource] : $b marketing to the imagination in a technology-driven world / $c Paul Postma.
260 $a New York : $c c1999. $b McGraw-Hill,
300 $a xii, 175 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 1999. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Consumer behavior. $3 535816
650 $a Marketing $x Psychological aspects. $3 729673
650 $a Marketing $x Technological innovations. $3 607822
650 $a Consommateurs $x Comportement. $3 760520
650 $a Marketing $x Aspect psychologique. $3 760521
650 $a Marketing $x Innovations. $3 760522
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6959 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF