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Digital business : = concepts and st...

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Coupey, Eloise.

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Digital business : = concepts and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital business :/ Eloise Coupey.
Reminder of title:	concepts and strategy /
Author:	Coupey, Eloise.
Published:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2005.,
Description:	xxiii, 433 p. :ill. ;24 cm.
[NT 15003449]:	Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
Subject:	Electronic commerce. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0419/2004014011.htmlhttp://www.loc.gov/catdir/toc/ecip0419/2004014011.html
ISBN:	0131293400 (pbk. : international ed.)

Digital business : = concepts and strategy /
Coupey, Eloise.

Digital business :concepts and strategy /Eloise Coupey. - 2nd ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2005. - xxiii, 433 p. :ill. ;24 cm.

Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.

ISBN: 0131293400 (pbk. : international ed.)

LCCN: 2004014011Subjects--Topical Terms:

576153
Electronic commerce.

LC Class. No.: HF5548.32 / .C68 2005

Dewey Class. No.: 658.8/72

Digital business : = concepts and strategy /
LDR:01338pam a2200229 a 45 001 700812
003 DLC
005 20060324
008 060324s2005 njua 000 0 eng
010 $a 2004014011
020 $a 0131293400 (pbk. : international ed.)
020 $a 0131400975
035 $a sl-be-95-n-04
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5548.32 $b .C68 2005
082 0 0 $a 658.8/72 $2 22
100 $a Coupey, Eloise. $3 755608
245 1 0 $a Digital business : $b concepts and strategy / $c Eloise Coupey.
250 $a 2nd ed.
260 $a Upper Saddle River, N.J. : $c c2005. $b Pearson Prentice Hall,
300 $a xxiii, 433 p. : $b ill. ; $c 24 cm.
505 0 $a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
650 $a Electronic commerce. $3 576153
650 $a Internet. $3 527226
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0419/2004014011.html $z http://www.loc.gov/catdir/toc/ecip0419/2004014011.html

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HF5548.32 C68 2005

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