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How to make your ideas stick = seven...

Basrai, Farouk.

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How to make your ideas stick = seven lessons from urban legends /

Record Type:	Projected and video material : Monograph/item
Title/Author:	How to make your ideas stick/ producers, Karen Sutton and Marc Franklin ; director, Farouk Basrai.
Reminder of title:	seven lessons from urban legends /
remainder title:	Seven lessons from urban legends
other author:	Basrai, Farouk.
Published:	[Stanford, Calif.] :Stanford Video ; : c2002.,
Description:	1 videodisc (52 min.) :sd., col. ;4 3/4 in.
Notes:	Also contains an introduction by the Dean and clips of other programs.
Subject:	Communication in organizations. -

How to make your ideas stick = seven lessons from urban legends /
How to make your ideas stickseven lessons from urban legends /[videorecording] :Seven lessons from urban legendsproducers, Karen Sutton and Marc Franklin ; director, Farouk Basrai. - [Stanford, Calif.] :Stanford Video ;c2002. - 1 videodisc (52 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).

Also contains an introduction by the Dean and clips of other programs.

Editor, Marc Franklin.

Presenter: Chip Heath.

"Taped live September 18, 2002 at Stanford University."

Associate professor of organizational behavior Chip Heath provides seven suggestions for success in getting your point across. He explains why urban legends and rumors have so much staying power and adapts these insights for the social marketplace of ideas.

DVD.

US70.00Subjects--Topical Terms:

542879
Communication in organizations.

How to make your ideas stick = seven lessons from urban legends /
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245 0 0 $a How to make your ideas stick $h [videorecording] : $b seven lessons from urban legends / $c producers, Karen Sutton and Marc Franklin ; director, Farouk Basrai.
246 3 0 $a Seven lessons from urban legends
260 $a [Stanford, Calif.] : $a Mill Valley, Calif. : $c c2002. $b Stanford Video ; $b Kantola Productions [distributor],
300 $a 1 videodisc (52 min.) : $b sd., col. ; $c 4 3/4 in.
490 1 $a Stanford executive briefings
500 $a Also contains an introduction by the Dean and clips of other programs.
508 $a Editor, Marc Franklin.
511 0 $a Presenter: Chip Heath.
518 $a "Taped live September 18, 2002 at Stanford University."
520 $a Associate professor of organizational behavior Chip Heath provides seven suggestions for success in getting your point across. He explains why urban legends and rumors have so much staying power and adapts these insights for the social marketplace of ideas.
538 $a DVD.
650 $a Communication in organizations. $3 542879
650 $a Corporate culture. $3 528524
650 $a Creative ability in business. $3 547370
650 $a Urban folklore. $3 754843
700 $a Basrai, Farouk. $3 754842
700 $a Franklin, Marc. $3 746525
700 $a Heath, Chip. $3 693532
700 $a Sutton, Karen. $3 530606
710 $a Kantola Productions. $3 754747
710 $a Stanford Video Media Group. $3 727150
830 $a Stanford executive briefings (Unnumbered) $3 727151