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How to build a brand = the for dummi...
~
Kilcullen, John.
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How to build a brand = the for dummies experience /
紀錄類型:
書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:
How to build a brand/ a production of the Stanford Professional Education ; producer, Paul Marca ; production services provided by Stanford Center for Professional Development.
其他題名:
the for dummies experience /
其他作者:
Kilcullen, John.
出版者:
[Stanford, CA] :Stanford Video ; : c2000.,
面頁冊數:
1 videodisc (49 min.) :sd., col. ;4 3/4 in.
標題:
Brand name products - Marketing. -
How to build a brand = the for dummies experience /
How to build a brand
the for dummies experience /[videorecording] :a production of the Stanford Professional Education ; producer, Paul Marca ; production services provided by Stanford Center for Professional Development. - [Stanford, CA] :Stanford Video ;c2000. - 1 videodisc (49 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).
Lecturer, John Kilcullen.
"Taped live, October 6, 1999, at Stanford University."
Mr. Kilcullen, the creator of the "For Dummies" series, illustrates some the successful strategies it takes to create a successful brand name with consumers.
DVD ; all area code.
US70.00Subjects--Topical Terms:
605907
Brand name products
--Marketing.
LC Class. No.: HD69.B7 / H69 2000
How to build a brand = the for dummies experience /
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