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The idea of marketing in the real-ti...

Gurley, Gordon.

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The idea of marketing in the real-time, total access marketplace

Record Type:	Projected and video material : Monograph/item
Title/Author:	The idea of marketing in the real-time, total access marketplace/ Regis McKenna
remainder title:	The idea of marketing in the total access, real-time marketplace
other author:	Gurley, Gordon.
Published:	[Stanford, CA] :Stanford Video ; : c2005.,
Description:	1 videodisc (56 min.) :sd., col. ;4 3/4 in.
Subject:	Brand loyalty. -

The idea of marketing in the real-time, total access marketplace
The idea of marketing in the real-time, total access marketplace[videorecording]The idea of marketing in the total access, real-time marketplaceRegis McKenna - [Stanford, CA] :Stanford Video ;c2005. - 1 videodisc (56 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).

Director, engineer: Gordon Gurley.

Lecturer: Regis McKenna.

Taped live on Mar. 9, 2005 at Stanford University.

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers" --back cover.

DVD.

US70.00Subjects--Topical Terms:

754767
Brand loyalty.

LC Class. No.: HF5415.1265 / .I19 2005

Dewey Class. No.: 658.4 / I19, 2005

The idea of marketing in the real-time, total access marketplace
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246 0 4 $a The idea of marketing in the total access, real-time marketplace
260 $a [Stanford, CA] : $a Mill Valley, CA : $c c2005. $b Stanford Video ; $b Kantola Productions [distributor],
300 $a 1 videodisc (56 min.) : $b sd., col. ; $c 4 3/4 in.
490 1 $a Stanford executive briefings
508 $a Director, engineer: Gordon Gurley.
511 0 $a Lecturer: Regis McKenna.
518 $a Taped live on Mar. 9, 2005 at Stanford University.
520 $a "The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers" --back cover.
538 $a DVD.
650 $a Brand loyalty. $3 754767
650 $a Internet marketing. $3 570186
700 $a Gurley, Gordon. $3 754758
700 $a McKenna, Regis. $3 667105
710 $a Kantola Productions. $3 754747
710 $a Stanford Video. $3 754761
740 4 0 $a The idea of marketing in the total access, real-time marketplace
830 $a Stanford executive briefings (Unnumbered) $3 727151