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The idea of marketing in the real-ti...

Gurley, Gordon.

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The idea of marketing in the real-time, total access marketplace

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	The idea of marketing in the real-time, total access marketplace/ Regis McKenna
其他題名:	The idea of marketing in the total access, real-time marketplace
其他作者:	Gurley, Gordon.
出版者:	[Stanford, CA] :Stanford Video ; : c2005.,
面頁冊數:	1 videodisc (56 min.) :sd., col. ;4 3/4 in.
標題:	Brand loyalty. -

The idea of marketing in the real-time, total access marketplace
The idea of marketing in the real-time, total access marketplace[videorecording]The idea of marketing in the total access, real-time marketplaceRegis McKenna - [Stanford, CA] :Stanford Video ;c2005. - 1 videodisc (56 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).

Director, engineer: Gordon Gurley.

Lecturer: Regis McKenna.

Taped live on Mar. 9, 2005 at Stanford University.

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers" --back cover.

DVD.

US70.00Subjects--Topical Terms:

754767
Brand loyalty.

LC Class. No.: HF5415.1265 / .I19 2005

Dewey Class. No.: 658.4 / I19, 2005

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