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Customer equity : = building and man...
~
Getz, Gary, (1955-.)
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Customer equity : = building and managing relationships as valuable assets /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Customer equity :/ Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
Reminder of title:
building and managing relationships as valuable assets /
Author:
Blattberg, Robert C.,
other author:
Getz, Gary,
Published:
Boston, Mass. :Harvard Business School Press, : c2001.,
Description:
xix, 228 p. :ill. ;25 cm.
Notes:
Includes bibliographical references and index.
Subject:
Customer loyalty. -
ISBN:
0875847641 :
Customer equity : = building and managing relationships as valuable assets /
Blattberg, Robert C.,1942-.
Customer equity :
building and managing relationships as valuable assets /Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Boston, Mass. :Harvard Business School Press,c2001. - xix, 228 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 0875847641 :US40.00
LCCN: 00069709Subjects--Topical Terms:
717777
Customer loyalty.
LC Class. No.: HF5415.55 / .B585 2001
Dewey Class. No.: 658.8/12
Customer equity : = building and managing relationships as valuable assets /
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Customer equity :
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building and managing relationships as valuable assets /
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Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
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Boston, Mass. :
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c2001.
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Harvard Business School Press,
300
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xix, 228 p. :
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ill. ;
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25 cm.
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Includes bibliographical references and index.
650
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Customer loyalty.
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717777
650
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Customer relations.
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578582
650
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Customer services
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Marketing.
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Getz, Gary,
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1955-.
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753213
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Thomas, Jacquelyn S.,
$d
1969-.
$3
753214
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
2 records • Pages 1 •
1
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W0050844
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.55 B585 2001
一般使用(Normal)
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0
Reserve
W0053644
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.55 B585 2001
一般使用(Normal)
On shelf
0
Reserve
2 records • Pages 1 •
1
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