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Customer equity management /

~

Lemon, Katherine N.

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Customer equity management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer equity management // Roland T. Rust, Katherine N. Lemon, Das Narayandas.
Author:	Rust, Roland T.
other author:	Lemon, Katherine N.
Published:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2005.,
Description:	xxii, 552 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.).
Subject:	Customer equity - Management. -
ISBN:	0131419293 (pbk.) :

Customer equity management /
Rust, Roland T.

Customer equity management /Roland T. Rust, Katherine N. Lemon, Das Narayandas. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2005. - xxii, 552 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.).

Includes bibliographical references and index.

ISBN: 0131419293 (pbk.) :US55.60

LCCN: 2004057256Subjects--Topical Terms:

752915
Customer equity
--Management.

LC Class. No.: HF5415.527 / .R87 2005

Dewey Class. No.: 658.8/12

Customer equity management /
LDR:00581pam a2200169 a 45 001 699722
005 20060320
008 060123s2005 njua b 001 0 eng
010 $a 2004057256
020 $a 0131419293 (pbk.) : $c US55.60
035 $a BM94T0038
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.527 $b .R87 2005
082 0 0 $a 658.8/12 $2 22
100 $a Rust, Roland T. $3 657998
245 1 0 $a Customer equity management / $c Roland T. Rust, Katherine N. Lemon, Das Narayandas.
260 $a Upper Saddle River, N.J. : $c c2005. $b Pearson/Prentice Hall,
300 $a xxii, 552 p. : $b ill. ; $c 24 cm. + $e 1 CD-ROM (4 3/4 in.).
504 $a Includes bibliographical references and index.
650 $a Customer equity $x Management. $3 752915
700 $a Lemon, Katherine N. $q (Katherine Newell). $3 752913
700 $a Narayandas, Das. $3 752914

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W0050692

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.527 R87 2005

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