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Creating customer delight : = the ho...
~
Seth, Kirti, (1966-.)
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Creating customer delight : = the how and why of CRM /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Creating customer delight :/ Rakesh Seth, Kirti Seth.
其他題名:
the how and why of CRM /
作者:
Seth, Rakesh,
其他作者:
Seth, Kirti,
出版者:
Thousand Oaks, Calif. :Response Books, : c2005.,
面頁冊數:
154 p. :ill. ;20 cm.
附註:
Includes index.
內容註:
Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one to one -- The sound of service-customer delight.
標題:
Customer relations - Management. -
電子資源:
http://www.loc.gov/catdir/toc/ecip057/2005002411.htmlhttp://www.loc.gov/catdir/toc/ecip057/2005002411.html
ISBN:
0761932968 (pbk.) :
Creating customer delight : = the how and why of CRM /
Seth, Rakesh,1958-.
Creating customer delight :
the how and why of CRM /Rakesh Seth, Kirti Seth. - Thousand Oaks, Calif. :Response Books,c2005. - 154 p. :ill. ;20 cm.
Includes index.
Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one to one -- The sound of service-customer delight.
ISBN: 0761932968 (pbk.) :UK14.99
LCCN: 2005002411Subjects--Topical Terms:
582814
Customer relations
--Management.
LC Class. No.: HF5415.5 / .S48 2005
Dewey Class. No.: 658.8/12
Creating customer delight : = the how and why of CRM /
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