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Crossing the chasm : = marketing and...

Moore, Geoffrey A., (1946-.)

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Crossing the chasm : = marketing and selling high-tech products to mainstream customers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Crossing the chasm :/ Geoffrey A. Moore ; with a foreword by Regis McKenna.
Reminder of title:	marketing and selling high-tech products to mainstream customers /
Author:	Moore, Geoffrey A.,
Published:	New York :HarperBusiness Essentials, : c2002.,
Description:	xxi, 227 p. ;21 cm.
Notes:	Includes index.
Subject:	High technology - Marketing. -
ISBN:	0060517123 (pbk.) :

Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
Moore, Geoffrey A.,1946-.

Crossing the chasm :marketing and selling high-tech products to mainstream customers /Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York :HarperBusiness Essentials,c2002. - xxi, 227 p. ;21 cm.

Includes index.

ISBN: 0060517123 (pbk.) :US17.95Subjects--Topical Terms:

660778
High technology
--Marketing.

LC Class. No.: HF5439.H54 / M66 2002

Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
LDR:00587pam a2200181 a 45 001 697967
003 aOCoLC
005 20051108
008 051025s2002 nyu 001 0 eng
020 $a 0060517123 (pbk.) : $c US17.95
020 $a 9780060517120 (pbk.)
035 $a BM94T0006
040 $a TEF $c TEF $d CIN
050 0 $a HF5439.H54 $b M66 2002
100 $a Moore, Geoffrey A., $d 1946-. $3 750117
245 1 0 $a Crossing the chasm : $b marketing and selling high-tech products to mainstream customers / $c Geoffrey A. Moore ; with a foreword by Regis McKenna.
250 $a Rev. ed.
260 $a New York : $c c2002. $b HarperBusiness Essentials,
300 $a xxi, 227 p. ; $c 21 cm.
500 $a Includes index.
650 $a High technology $x Marketing. $3 660778
650 $a Selling $x High technology. $3 750118
650 $a Technological innovations $x Marketing. $3 750119