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Marketing management : = knowledge a...

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Donnelly, James H.

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Marketing management : = knowledge and skills /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ J. Paul Peter, James H. Donnelly, Jr.
Reminder of title:	knowledge and skills /
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Boston, Mass. :Irwin/McGraw-Hill, : c2001.,
Description:	xx, 876 p. :ill. (some col.), maps ;26 cm.
Subject:	Marketing - Management -
Online resource:	http://www.loc.gov/catdir/toc/mh021/00026735.htmlhttp://www.loc.gov/catdir/toc/mh021/00026735.html
Online resource:	http://www.loc.gov/catdir/description/mh021/00026735.htmlhttp://www.loc.gov/catdir/description/mh021/00026735.html
ISBN:	0072315571

Marketing management : = knowledge and skills /
Peter, J. Paul.

Marketing management :knowledge and skills /J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. :Irwin/McGraw-Hill,c2001. - xx, 876 p. :ill. (some col.), maps ;26 cm.

Includes bibliographical references (p. 851-858) and indexes.

ISBN: 0072315571

LCCN: 00026735Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .P387 2001

Dewey Class. No.: 658.8

Marketing management : = knowledge and skills /
LDR:00912cam a2200229 a 45 001 697258
003 DLC
005 20050909
008 050909s2001 maua b 001 0 eng
010 $a 00026735
020 $a 0072315571
035 $a 蔡裕源94
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .P387 2001
082 0 0 $a 658.8 $2 21
100 $a Peter, J. Paul. $3 516769
245 1 0 $a Marketing management : $b knowledge and skills / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 6th ed.
260 $a Boston, Mass. : $c c2001. $b Irwin/McGraw-Hill,
300 $a xx, 876 p. : $b ill. (some col.), maps ; $c 26 cm.
504 $a Includes bibliographical references (p. 851-858) and indexes.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
700 $a Donnelly, James H. $3 516768
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh021/00026735.html $z http://www.loc.gov/catdir/toc/mh021/00026735.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh021/00026735.html $z http://www.loc.gov/catdir/description/mh021/00026735.html

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GW0012277

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 P387 2001

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