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Managerial marketing : = policies, s...
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Lazer, William,
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Managerial marketing : = policies, strategies, and decisions.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Managerial marketing :/ [Compiled by] Eugene J. Kelley [and] William Lazer.
其他題名:
policies, strategies, and decisions.
作者:
Kelley, Eugene J.,
其他作者:
Lazer, William,
出版者:
Homewood, Ill., :R. D. Irwin, : 1973.,
面頁冊數:
xiv, 490 p. :illus. ;24 cm.
附註:
"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
標題:
Marketing - Management. -
ISBN:
0256002703 (pbk.)
Managerial marketing : = policies, strategies, and decisions.
Kelley, Eugene J.,
Managerial marketing :
policies, strategies, and decisions.[Compiled by] Eugene J. Kelley [and] William Lazer. - Homewood, Ill., :R. D. Irwin,1973. - xiv, 490 p. :illus. ;24 cm.
"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
Bibliography: p. 46-49.
ISBN: 0256002703 (pbk.)
LCCN: 72092418 //r912Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .K42
Dewey Class. No.: 658.8/008
Managerial marketing : = policies, strategies, and decisions.
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