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Persuasion : = theory & research /
~
O'Keefe, Daniel J., (1950-)
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Persuasion : = theory & research /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Persuasion :/ Daniel J. O'Keefe.
其他題名:
theory & research /
作者:
O'Keefe, Daniel J.,
出版者:
Thousand Oaks, CA :Sage Publications, : c2002.,
面頁冊數:
xvi, 365 p. ;24 cm.
叢書名:
Current communication
內容註:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
標題:
Persuasion (Psychology) -
ISBN:
0761922008 :
Persuasion : = theory & research /
O'Keefe, Daniel J.,1950-
Persuasion :
theory & research /Daniel J. O'Keefe. - 2nd ed. - Thousand Oaks, CA :Sage Publications,c2002. - xvi, 365 p. ;24 cm. - Current communication.
Includes bibliographical references (p. 265-338) and indexes.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
ISBN: 0761922008 :UK58.00
LCCN: 2001005182Subjects--Topical Terms:
533184
Persuasion (Psychology)
LC Class. No.: BF637.P4 / O54 2002
Dewey Class. No.: 153.8/52
Persuasion : = theory & research /
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罕用書庫221室(美崙校區,調書請點預約)(RU_221)
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