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Service management and marketing : =...

Gronroos, Christian, (1947-)

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Service management and marketing : = a customer relationship management approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Service management and marketing :/ Christian Gr鋌nroos.
Reminder of title:	a customer relationship management approach /
Author:	Gronroos, Christian,
Published:	Chichester ;Wiley, : c2000.,
Description:	x, 394 p. :ill. ;25 cm.
Subject:	Customer services. -
Online resource:	http://www.loc.gov/catdir/toc/onix05/00032093.htmlhttp://www.loc.gov/catdir/toc/onix05/00032093.html
ISBN:	0471720348 (pbk.) :

Service management and marketing : = a customer relationship management approach /
Gronroos, Christian,1947-

Service management and marketing :a customer relationship management approach /Christian Gr鋌nroos. - 2nd ed. - Chichester ;Wiley,c2000. - x, 394 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0471720348 (pbk.) :US55.00

LCCN: 00032093Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .G776 2000

Dewey Class. No.: 658.8

Service management and marketing : = a customer relationship management approach /
LDR:00753cam a2200205 a 45 001 695199
005 20050214
008 050125s2000 enka b 00110 eng
010 $a 00032093
020 $a 0471720348 (pbk.) : $c US55.00
035 $a slw93000220
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD9980.5 $b .G776 2000
082 0 0 $a 658.8 $2 21
100 $a Gronroos, Christian, $d 1947- $3 745710
245 1 0 $a Service management and marketing : $b a customer relationship management approach / $c Christian Gr鋌nroos.
250 $a 2nd ed.
260 $a Chichester ; $a New York : $c c2000. $b Wiley,
300 $a x, 394 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Customer services. $3 657636
650 $a Service industries $x Marketing. $3 647833
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix05/00032093.html $z http://www.loc.gov/catdir/toc/onix05/00032093.html