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The art & science of interpreting ma...

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Fletcher, J. H.

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The art & science of interpreting market research evidence /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The art & science of interpreting market research evidence // D.V.L. Smith and J.H. Fletcher.
remainder title:	Art and science of interpreting market research evidence
Author:	Smith, D. V. L.
other author:	Fletcher, J. H.
Published:	Chichester, West Sussex, Eng. ;Wiley, : c2004.,
Description:	x, 236 p. :ill. ;25 cm.
Subject:	Marketing research. -
Online resource:	http://www.loc.gov/catdir/bios/wiley047/2003067249.htmlhttp://www.loc.gov/catdir/bios/wiley047/2003067249.html
Online resource:	http://www.loc.gov/catdir/description/wiley042/2003067249.htmlhttp://www.loc.gov/catdir/description/wiley042/2003067249.html
ISBN:	0470844248 :

The art & science of interpreting market research evidence /
Smith, D. V. L.

The art & science of interpreting market research evidence /Art and science of interpreting market research evidenceD.V.L. Smith and J.H. Fletcher. - Chichester, West Sussex, Eng. ;Wiley,c2004. - x, 236 p. :ill. ;25 cm.

Includes bibliographical references (p. [225]-228) and index.

ISBN: 0470844248 :US40.00

LCCN: 2003067249Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .S558 2004

Dewey Class. No.: 658.8/3

The art & science of interpreting market research evidence /
LDR:01016cam a2200217 a 45 001 695175
005 20050125
008 050125s2004 enka b 00110 eng
010 $a 2003067249
020 $a 0470844248 : $c US40.00
035 $a slw93000192
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.2 $b .S558 2004
082 0 0 $a 658.8/3 $2 22
100 $a Smith, D. V. L. $q (David Van Lloyd) $3 745688
245 1 4 $a The art & science of interpreting market research evidence / $c D.V.L. Smith and J.H. Fletcher.
246 3 $a Art and science of interpreting market research evidence
260 $a Chichester, West Sussex, Eng. ; $a New York : $c c2004. $b Wiley,
300 $a x, 236 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [225]-228) and index.
650 $a Marketing research. $3 532352
650 $a Qualitative research. $3 536745
650 $a Statistics. $3 517247
700 $a Fletcher, J. H. $3 745687
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley047/2003067249.html $z http://www.loc.gov/catdir/bios/wiley047/2003067249.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley042/2003067249.html $z http://www.loc.gov/catdir/description/wiley042/2003067249.html

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W0127818

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415.2 S558 2004

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1 records • Pages 1 •
1

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