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The art & science of interpreting ma...
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Fletcher, J. H.
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The art & science of interpreting market research evidence /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The art & science of interpreting market research evidence // D.V.L. Smith and J.H. Fletcher.
其他題名:
Art and science of interpreting market research evidence
作者:
Smith, D. V. L.
其他作者:
Fletcher, J. H.
出版者:
Chichester, West Sussex, Eng. ;Wiley, : c2004.,
面頁冊數:
x, 236 p. :ill. ;25 cm.
標題:
Marketing research. -
電子資源:
http://www.loc.gov/catdir/bios/wiley047/2003067249.htmlhttp://www.loc.gov/catdir/bios/wiley047/2003067249.html
電子資源:
http://www.loc.gov/catdir/description/wiley042/2003067249.htmlhttp://www.loc.gov/catdir/description/wiley042/2003067249.html
ISBN:
0470844248 :
The art & science of interpreting market research evidence /
Smith, D. V. L.
The art & science of interpreting market research evidence /
Art and science of interpreting market research evidenceD.V.L. Smith and J.H. Fletcher. - Chichester, West Sussex, Eng. ;Wiley,c2004. - x, 236 p. :ill. ;25 cm.
Includes bibliographical references (p. [225]-228) and index.
ISBN: 0470844248 :US40.00
LCCN: 2003067249Subjects--Topical Terms:
532352
Marketing research.
LC Class. No.: HF5415.2 / .S558 2004
Dewey Class. No.: 658.8/3
The art & science of interpreting market research evidence /
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