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ROI : = building the CRM business case /

~

Petersen, Glen S.

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ROI : = building the CRM business case /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	ROI :/ Glen S. Petersen.
Reminder of title:	building the CRM business case /
Author:	Petersen, Glen S.
Published:	[United States?] :Xlibris, : 2003.,
Description:	380 p. :ill., port. ;23 cm.
Subject:	Customer relations - Management. -
ISBN:	1413401090 (pbk.)

ROI : = building the CRM business case /
Petersen, Glen S.

ROI :building the CRM business case /Glen S. Petersen. - [United States?] :Xlibris,2003. - 380 p. :ill., port. ;23 cm.

Includes bibliographical references (p. 377-380).

ISBN: 1413401090 (pbk.)

LCCN: 2003091663Subjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .P476 2003

Dewey Class. No.: 658.8/12

ROI : = building the CRM business case /
LDR:00576cam a2200193 a 45 001 693680
005 20041125
008 041125s2003 xxuac b 00010 eng
010 $a 2003091663
020 $a 1413401090 (pbk.)
020 $a 1413401104 : $c US29.69
035 $a imw93000056
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .P476 2003
082 0 0 $a 658.8/12 $2 22
100 $a Petersen, Glen S. $3 742948
245 1 0 $a ROI : $b building the CRM business case / $c Glen S. Petersen.
260 $a [United States?] : $c 2003. $b Xlibris,
300 $a 380 p. : $b ill., port. ; $c 23 cm.
504 $a Includes bibliographical references (p. 377-380).
650 $a Customer relations $x Management. $3 582814
650 $a Customer relations $x Technological innovations $x Management. $3 743330
650 $a Customer services $x Management. $3 694192
650 $a Customer services $x Technological innovations $x Management. $3 743331

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W0126651

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.5 P476 2003

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1 records • Pages 1 •
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