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Measuring and valuing customer relat...

Reed, David, (1961-)

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Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measuring and valuing customer relationships :/ Robert Shaw with David Reed.
Reminder of title:	how to develop the measures that drive profitable CRM strategies /
Author:	Shaw, Robert.
other author:	Reed, David,
Published:	London :Business Intelligence, : 1999.,
Description:	x, 244 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)
Subject:	Brand loyalty - Measurement. -
ISBN:	1898085331 (pbk.) :

Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /
Shaw, Robert.

Measuring and valuing customer relationships :how to develop the measures that drive profitable CRM strategies /Robert Shaw with David Reed. - London :Business Intelligence,1999. - x, 244 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 223-229) and index.

ISBN: 1898085331 (pbk.) :UK845.00Subjects--Topical Terms:

743246
Brand loyalty
--Measurement.

Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /
LDR:00544nam a2200133 a 45 001 693614
005 20060321
008 041125s1999 enka b 00110 eng d
020 $a 1898085331 (pbk.) : $c UK845.00
035 $a imw93000052
040 $a NDHU $c NDHU $d NDHU
100 $a Shaw, Robert. $3 554730
245 1 0 $a Measuring and valuing customer relationships : $b how to develop the measures that drive profitable CRM strategies / $c Robert Shaw with David Reed.
260 $a London : $c 1999. $b Business Intelligence,
300 $a x, 244 p. : $b ill. ; $c 30 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references (p. 223-229) and index.
650 $a Brand loyalty $x Measurement. $3 743246
650 $a Consumer behavior $x Measurement. $3 743247
650 $a Consumer satisfaction $x Measurement. $3 743248
650 $a Relationship marketing $x Management. $3 743249
700 $a Reed, David, $d 1961- $3 743245