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Customer relationship management : =...

Gilbert, Faye W.

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Customer relationship management : = integrating marketing strategy and information technology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer relationship management :/ William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
其他題名:	integrating marketing strategy and information technology /
作者:	Zikmund, William G.
其他作者:	Gilbert, Faye W.
出版者:	Hoboken, N.J. :Wiley, : c2003.,
面頁冊數:	xix, 179 p. :ill. ;24 cm.
標題:	Customer relations - Management -
電子資源:	http://www.loc.gov/catdir/toc/wiley032/2003544944.htmlhttp://www.loc.gov/catdir/toc/wiley032/2003544944.html
電子資源:	http://www.loc.gov/catdir/description/wiley038/2003544944.htmlhttp://www.loc.gov/catdir/description/wiley038/2003544944.html
ISBN:	0471271373 (pbk.)

Customer relationship management : = integrating marketing strategy and information technology /
Zikmund, William G.

Customer relationship management :integrating marketing strategy and information technology /William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. :Wiley,c2003. - xix, 179 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0471271373 (pbk.)

LCCN: 2003544944

Nat. Bib. No.: GBA3-17589Subjects--Topical Terms:

582815
Customer relations
--Management

LC Class. No.: HF5415.55 / .Z55 2003

Dewey Class. No.: 658.812

Customer relationship management : = integrating marketing strategy and information technology /
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