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Advertising and promotion : = an int...

Belch, Michael A.

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Advertising and promotion : = an integrated marketing communications perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and promotion :/ George E. Belch & Michael A. Belch.
其他題名:	an integrated marketing communications perspective /
作者:	Belch, George E.
其他作者:	Belch, Michael A.
出版者:	Boston :McGraw-Hill, : c2004.,
面頁冊數:	xxvi, 779, [67] p. :col. ill. ;28 cm.
叢書名:	The McGraw-Hill/Irwin series in marketing
標題:	Advertising. -
ISBN:	0071214380 (pbk. : int'l ed.) :

Advertising and promotion : = an integrated marketing communications perspective /
Belch, George E.

Advertising and promotion :an integrated marketing communications perspective /George E. Belch & Michael A. Belch. - 6th ed. / - Boston :McGraw-Hill,c2004. - xxvi, 779, [67] p. :col. ill. ;28 cm. - The McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. EN1-EN25) and index.

ISBN: 0071214380 (pbk. : int'l ed.) :NT1030.00

LCCN: 2003042015Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .B387 2004

Dewey Class. No.: 659.1

Advertising and promotion : = an integrated marketing communications perspective /
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