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The new global marketing reality /

~

Palmer, Roger

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The new global marketing reality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The new global marketing reality // Richard Brookes and Roger Palmer.
作者:	Brookes, Richard,
其他作者:	Palmer, Roger
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan, : 2004.,
面頁冊數:	xii, 292 p. :ill. ;24 cm.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/hol041/2003060702.htmlhttp://www.loc.gov/catdir/toc/hol041/2003060702.html
電子資源:	http://www.loc.gov/catdir/description/hol041/2003060702.htmlhttp://www.loc.gov/catdir/description/hol041/2003060702.html
ISBN:	1403905207 :

The new global marketing reality /
Brookes, Richard,1945-

The new global marketing reality /Richard Brookes and Roger Palmer. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2004. - xii, 292 p. :ill. ;24 cm.

Includes bibliographical references (p. 263-284) and index.

ISBN: 1403905207 :UK27.50

LCCN: 2003060702Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .B679 2004

Dewey Class. No.: 658.8

The new global marketing reality /
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100 $a Brookes, Richard, $d 1945- $3 741712
245 1 4 $a The new global marketing reality / $c Richard Brookes and Roger Palmer.
260 $a Houndmills, Basingstoke, Hampshire : $c 2004. $b Palgrave Macmillan,
300 $a xii, 292 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 263-284) and index.
650 $a Marketing $x Management. $3 559161
650 $a Marketing. $3 536353
700 $a Palmer, Roger $q (Roger A.) $3 741711
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/hol041/2003060702.html $z http://www.loc.gov/catdir/toc/hol041/2003060702.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/hol041/2003060702.html $z http://www.loc.gov/catdir/description/hol041/2003060702.html

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