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Marketing research /

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Day, George S.

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Marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research // David A. Aaker, V. Kumar, George S. Day.
Author:	Aaker, David A.
other author:	Day, George S.
Published:	New York :John Wiley & Sons, : c2004.,
Description:	xvii, 774 p. :ill. ;26 cm.
Subject:	Marketing research. -
Online resource:	http://www.loc.gov/catdir/toc/wiley032/2003057663.htmlhttp://www.loc.gov/catdir/toc/wiley032/2003057663.html
Online resource:	http://www.loc.gov/catdir/description/wiley039/2003057663.htmlhttp://www.loc.gov/catdir/description/wiley039/2003057663.html
ISBN:	047123057X

Marketing research /
Aaker, David A.

Marketing research /David A. Aaker, V. Kumar, George S. Day. - 8th ed. - New York :John Wiley & Sons,c2004. - xvii, 774 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 047123057X

LCCN: 2003057663Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .A14 2004

Dewey Class. No.: 658.8/3

Marketing research /
LDR:00897pam a2200229 a 45 001 692756
005 20040823
008 040816s2004 nyua b 00110 eng
010 $a 2003057663
020 $a 047123057X
020 $a 0471451681 (Int'l ed.)
035 $a bmw93000013
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.2 $b .A14 2004
082 0 0 $a 658.8/3 $2 22
100 $a Aaker, David A. $3 682651
245 1 0 $a Marketing research / $c David A. Aaker, V. Kumar, George S. Day.
250 $a 8th ed.
260 $a New York : $c c2004. $b John Wiley & Sons,
300 $a xvii, 774 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352
700 $a Day, George S. $3 721556
700 $a Kumar, V. $3 721558
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley032/2003057663.html $z http://www.loc.gov/catdir/toc/wiley032/2003057663.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley039/2003057663.html $z http://www.loc.gov/catdir/description/wiley039/2003057663.html

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W0125796

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.2 A14 2004

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1 records • Pages 1 •
1

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