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Consumer behavior : = building marke...
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Best, Roger J.
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Consumer behavior : = building marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Consumer behavior :/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
其他題名:
building marketing strategy /
作者:
Hawkins, Del I.
其他作者:
Best, Roger J.
出版者:
Boston :McGraw-Hill Irwin, : c2004.,
面頁冊數:
xxvi, 790 p. :col. ill. ;26 cm +1 CD-ROM (4 3/4 in).
叢書名:
McGraw-Hill/Irwin series in marketing
標題:
Consumer behavior - Case studies. - United States -
ISBN:
0071214690 (pbk. : Int'l ed.)
Consumer behavior : = building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston :McGraw-Hill Irwin,c2004. - xxvi, 790 p. :col. ill. ;26 cm +1 CD-ROM (4 3/4 in). - McGraw-Hill/Irwin series in marketing.
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
ISBN: 0071214690 (pbk. : Int'l ed.)
LCCN: 2003041331Subjects--Topical Terms:
648146
Consumer behavior
--Case studies.--United States
LC Class. No.: HF5415.33.U6 / H38 2004
Dewey Class. No.: 658.8/342/0973
Consumer behavior : = building marketing strategy /
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