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Communicating globally : = an integr...

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Kitchen, Philip J.

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Communicating globally : = an integrated marketing approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communicating globally :/ Don E. Schultz, Philip J. Kitchen.
其他題名:	an integrated marketing approach /
作者:	Schultz, Don E.
其他作者:	Kitchen, Philip J.
出版者:	Lincolnwood, Chicago, Ill. :NTC Business Books ; : c2000.,
面頁冊數:	280 p. :ill. ;24 cm.
標題:	Communication, International. -
電子資源:	http://www.loc.gov/catdir/description/mh041/99043187.htmlhttp://www.loc.gov/catdir/description/mh041/99043187.html
ISBN:	0333921372 (Outside North America) :

Communicating globally : = an integrated marketing approach /
Schultz, Don E.

Communicating globally :an integrated marketing approach /Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. :NTC Business Books ;c2000. - 280 p. :ill. ;24 cm.

Includes bibliographical references (p. 267-273) and index.

ISBN: 0333921372 (Outside North America) :UK27.99

LCCN: 99043187Subjects--Topical Terms:

547566
Communication, International.

LC Class. No.: HF1416 / .S35 2000

Dewey Class. No.: 658.8/48

Communicating globally : = an integrated marketing approach /
LDR:00868cam a2200217 a 45 001 692303
003 DLC
005 20041216
008 040525s2000 ilua b 001 0 eng
010 $a 99043187
020 $a 0333921372 (Outside North America) : $c UK27.99
020 $a 0844225223 (Inside North America)
035 $a 林德傳先生贈 bmw93027
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HF1416 $b .S35 2000
082 0 0 $a 658.8/48 $2 21
100 $a Schultz, Don E. $3 740870
245 1 0 $a Communicating globally : $b an integrated marketing approach / $c Don E. Schultz, Philip J. Kitchen.
260 $a Lincolnwood, Chicago, Ill. : $a New York : $c c2000. $b NTC Business Books ; $b Palgrave,
300 $a 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 267-273) and index.
650 $a Communication, International. $3 547566
650 $a Export marketing $x Case studies. $3 694206
650 $a Export marketing $x Management. $3 647445
650 $a Export marketing. $3 642609
700 $a Kitchen, Philip J. $3 601409
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh041/99043187.html $z http://www.loc.gov/catdir/description/mh041/99043187.html

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